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Jace

Premier League rebranding

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It's awful!! Serious Question.. Why do we have a lion as the logo?

There are two lions on the trophy above the handles, the third lion is represented by the captain when he holds it aloft after winning the league.

A guess but the three lions probably comes from the England badge.

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I think my Leicester ego is getting too big this season, its now getting to the point where we are too good for this Premier League crap and only Champions League is good enough for us now....

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While I originally wondered why the Premier League couldn't continue using its half-decent current branding but remove the Barclays logo... I think the main logo is nice, and I really like the overall versatility of the designs.

However, those sleeve patches are just awful.

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The design is so-so-la-la - the colour makes it look cheap, though. And there's nothing majestic or "premier" about the choice of font or its placement.

 

Wonder how much this re-branding cost and who's going to get all that money in his pocket.

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