England's #FIFAWWC2023 opener v Haiti attracted a peak audience of 4.2m on ITV 1 on UK television, a 39.4% audience share, for what was a 10.30am kick-off UK time. It surpassed the 3.7m peak that saw the #Lionesses' opening match at Euro 2022 on the BBC (an evening kick-off).

— Tom Garry (@TomJGarry) July 24, 2023