The bump up in membership price is financially inept.
I'd get some sort of membership to support the club despite living 100 miles away but not if they are on the fleece.
They are also over-egging the effect of membership subs.
800 members at, say, £150 a year brings in the chicken feed of £120,000 per annum.
2,000 members at £100 brings in much more.
If you look at how other clubs are adapting it's about sweating their assets, bringing in much better external revenue (not daft concerts) and if you look at what Lancs are trying to do, courting an overseas benefactor in the form of an IPL team.