smith and lineker

Just used Google trends UK in an attempt to get some more data on this. Google capture data on internet searches by subject, region and time, you can select a subject, in this case Leicester City FC and then compare with up to 4 other subjects. I know this is not as good a seeing the addresses of match going fans, but does provide an indication of interest in a team by area. I have just searched leicester city, f****t, derby and c*v over the last 12 months, changed sub region to 'city' and included low data locations. No surprise, the further you get from leicester, the lower the share of support, so Kegworth is mainly forest and derby with some leicester, loughborough majority leicester then forest, areas immediately surrounding the city almost all leicester. If you were just to compare leicester with the greedy 6, it doesn't paint a great picture, lots of support for man united and Liverpool in areas that really should be leicester! Give it a try if you're interested

Currently, I don't think we would see a massive increase, perhaps gates of 33k to 35k for most league games, with the bigger games attracting around 40k. However, I do feel there is an opportunity to plan for the future. If I take my 11 year old son's junior football team as an example, they have 30 players signed on, 25 of which support leicester, when I was his age less than half the team supported city, the remainder following Liverpool and man u. I think in 10 to 15 years we could see gates averaging closer to 40k if we can stay in the premier league. Hopefully, this new generation of city fans can then pass it on to their kids and so on?