It's Coca Cola until 2010

[davieG]

From OS

Coca-Cola And The Football League Sign New Deal

The Football League and Coca-Cola Great Britain have announced a three-year title sponsorship extension to run until 2010.

The new agreement continues Coca-Cola's biggest ever domestic football commitment and sees the company continue its Football League sponsorship through three of its main brands - Coca-Cola, Coca-Cola Zero and Powerade, the Official Sports Drink of The Football League.

In announcing the new three-year extension Football League Chairman Lord Mawhinney said:

"Having a company like Coca-Cola as our title sponsor for a further three seasons is a terrific boost for The Football League. Their continued support is a huge vote of confidence in our clubs and our competition. It also demonstrates that the re-branded Football League is a power in the commercial marketplace.

"During the first three years of our partnership they have made a great impression with The League and with football fans throughout the country and we value their input highly. We look forward, very much, to our continued partnership working to our mutual benefit."

Steve Cumming, Head of Sponsorship, Coca-Cola Great Britain also welcomed the new agreement and said:

"Coca-Cola is the world's biggest brand and one of its best loved, with a great heritage in supporting football.

"With the help of Powerade and Coca-Cola Zero we're looking forward to cementing the deep partnerships we've already built with club communities and fans around the world.

"We cannot underestimate the importance of using this new deal to build on the foundation of innovative ideas we've developed over the last 3 seasons to help strengthen The League and get the fans closer to their clubs and teams."

Over the last three years, 'Coca-Cola' has brought its strategic and marketing expertise to its investment with The Football League, culminating in the success of its 'Club Colours' campaign, 'Win A Player' and 'Buy A Player' promotions.

Already this season Coca-Cola has strengthened its commitment to supporting the game through 'Buy A Player' - a promotion that gives all Football League clubs the chance to win part of a huge £10m transfer kitty. Already, almost £1m has been won by fans entering codes on their telephones and online from special bottles, including £250,000 for Hull City, courtesy of lifelong fan Geof Pearson.

The new agreement will see Coca-Cola develop further groundbreaking initiatives in partnership with The Football League. Later on this year, Coca-Cola will launch a brand new recycling initiative allowing fans to collect rewards for themselves and their clubs in exchange for old drinks cans and bottles.

Powerade and Coca-Cola Zero will also continue to play integral roles in supporting the partnership between the brands and The Football League.

The Powerade Player of the Month Awards highlight and reward the outstanding achievements of the League's most outstanding performers on a monthly basis, while the launch of the Powerade Cup last summer in association with Virgin Radio delved deep in the grassroots aspect of the game by giving amateur teams around the UK the chance to receive professional coaching from leading Football League Managers.

Coca-Cola Zero will also be supporting The Football League partnership with a series of new initiatives to be announced later this year, including the launch of its biggest on-pack promotion to date prior to the 07/08 season. Full details will be announced in coming months.

[The Stig]

better than nationwide! plus the win a player thing is cool

[Sods]

better than nationwide! plus the win a player thing is cool

i dont think it is tbh because if a big club wins the money they will go for a player that is in the lower leagues. And most teams down there are lacking money so they will want the money to pay wages to the current players. But that will mean losing their best player and sacrificing their league position.