It starts at the top ( excuse the pun) , but Top and the board have failed to invest in the squad and manager. Dreaming of investments state of the Art training facilities, hotels, etc.. covid put a spanner in the works as they made massive loss of earnings. The Premier League lives off money and if you don't have it.. game over. We have been on a downward spiral and where finish will show how much damage to the club the owners have really achieved. Maybe the owners will admit it.. maybe not. I dont blame BR or the team who have been trying to keep us a float. If you want to be in the Prem you need a team full of ambition and money talks.