I'll get shot down for this but f**k it.
I think the thing that gets me about UFS is the unrelenting obsession to imprint European football culture into the fan mentality.
I've been to a lot of games across Europe and it's good value, nothing against it but thinking that our fan base should all whip their tops off, stick stickers on every lamp post, start blurring our faces out of normal photos with our mates, give our players all the middle finger if we lose and expecting an on pitch conversation through a caged enclosure... its quite a deluded fantasy for a club like ours.
The game and the heritage we have in the UK is different, clearly, and rather than accept that the overwhelming majority of fans view the introduction of ultra culture into the English game as quite a cringeworthy exercise, they instead take aim at everyone else around them and make it an unattractive movement to support.
Each to their own - and the sooner they realise that, the sooner they'll start attracting more support. I actually like what they're doing for the record, but it's the constant acts of petulance towards their own that does my head in.