Most kids these days in our city don’t want to wear Leicester shirts. In fact, some are chastised at school for it, especially since the drop to L1.
I agree that the kits should be cheaper, but the sad reality is football is just a business, driven by greed. Fans loyalties aren’t embraced, they’re exploited. A club, especially one as their own arse as ours atm, would rather sell 5,000 kits at £70 a pop than 10,000 at £35.