davieG Posted 5 August 2005 Share Posted 5 August 2005 Foxes Have 'Everything To Play For' On the eve of the new season Leicester City manager Craig Levein has backed The Coca-Cola Football League Championship's bid to increase its profile with the new 'Everything To Play For' campaign. The Football League is building on The Championship's successful debut season, which saw attendances rise by nearly 10% to 9.8 million, by launching a campaign to develop its position as the pinnacle of The Football League structure - and Levein is fully supporting the initiative. The 'Everything To Play For' campaign was officially launched at Derby County's Pride Park Stadium last week to representatives from every Championship club. The campaign is designed to communicate through a series of messages why The Coca-Cola Championship is one of Europe's major league competitions. The messages focus on: · ATTENDANCE/REVENUE: The Coca-Cola Championship is the fourth best attended division in Europe and sixth highest revenue generator · COMPETITIVE/EXCITEMENT: With 20 games to go last season, every team still had hopes of promotion, Play-Off qualification or survival. On 8 May 2005 the fate of nine clubs depended on the crucial final day results · COMMUNITY: 55% of fans live within a 10-mile radius of The Championship club they support · HOME GROWN TALENT: 40% of players in England's U21 squad and 41% of those in Wales' U21 squad during the 2004/05 season came from Championship clubs · AFFORDABLE: The Coca-Cola Championship offers a value for money day out for the whole family · HERITAGE: The title 'Football League Championship' dates back to 1888 and The Championship name was brought back to reclaim its heritage · PLAY-OFFS: The 2005 Deloitte Annual Review of Football Finance described The Championship Play-Off Final as 'the richest game on earth' Acknowledging the profile of The Championship, Foxes boss Levein, commented: "The management team and myself are still relatively new to the Championship but in the 10 months that we have been here, it has already become apparent that this league is hugely competitive and unpredictable. "We already boast strong links with the local community, however we are always striving to make Leicester City as family-orientated as possible and are delighted to support the 'Everything To Play For' campaign." Stewart Regan, Director of The Championship added: "The Everything To Play For campaign will allow us to demonstrate that The Championship is one of Europe's major league competitions. From exciting, competitive action throughout the season, to a heritage dating back to 1888 and clubs that are at the heart of their communities, The Championship has a compelling story to tell and we intend to tell it." The 'Everything To Play For' campaign will be promoted by Leicester City throughout the 2005/06 season. Foxes supporters can expect to see the strap-line and accompanying messages across a number of club media platforms, from match day programme pages and TV advertising at stadia to PR activity across national and regional media Link to comment Share on other sites More sharing options...
supedaj Posted 5 August 2005 Share Posted 5 August 2005 "· COMPETITIVE/EXCITEMENT: With 20 games to go last season, every team still had hopes of promotion, Play-Off qualification or survival." Thats a Classic! You'd expect ALL teams to have a realistic chance of aviding bottom 3 with half the season still to play! Link to comment Share on other sites More sharing options...
Ricey Posted 5 August 2005 Share Posted 5 August 2005 What a load of exaggerated hyped up rubbish. Link to comment Share on other sites More sharing options...
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