I might be the only one, but, I believe the club pressure renewals early, before the squad has been "refreshed," leaving the possibility (This season?) of buying a ticket to follow an inferior squad, below the standard to be competitive whatever division we are in.
Can see the renewal campaign starting next month, and we support a club to be entertained and excited (not win every game), which hasn't happened yet.....I know dozens who are considering what to do next season...if (when) we are relegated, most matches will be Friday night, Saturday lunchtime or Monday night.....
I have to admit, the pricing for existing ST holders (over renewing a few years on) is what keeps me there.....almost to the point of buying one, and going when it fits.....admittedly not ideal for me or the club......