Is it just me or do others feel the club are missing a massive commercial opportunity by not releasing the kits, it’s approaching peak holiday season and certainly younger fans and even some of the older generation like to take the new shirt(s) on holiday.
Given the kit is usually heavily discounted by the time Christmas comes along, then the window to maximise shirt sale revenue is fairly limited, even if the club want to ensure revenue is only realised from 1st July onwards to count towards next seasons financials, they could have started marketing it and sharing some teasers etc or launch one of the shirts in June and the other 2 in July. Just seems somewhat short sighted in my opinion.