This thread reminded me something we did at the Merc back in the summer of 2008: a survey of 700+ kids at schools across the county, to see who they supported.
We’d just dropped to the third tier for the first time, of course, so maybe it wasn’t surprising that glory-hunting kids turned their backs on the club, but even so, the results were grim.
Only 17 per cent of the 11 to 13-year-olds who took part in our study support Leicester as their top team - way behind the 43 per cent who cheer on Man United.
Pete Jones, Leicester City's supporter relations manager, calls the results "disappointing".
"It's not good to discover Leicester are not the first team in their own city," says Pete.
Soccer sociologist John Williams, director of the university's Sir Norman Chester Centre for Football Research, confesses his surprise at City's "incredibly low" number of young fans.
"I knew Leicester was not going to be the most popular club," he says. "What I didn't realise is how unpopular they were among this age group."
It gets even worse. A paltry three per cent of youngsters named someone in a City shirt as their favourite player.
Manchester United's Ronaldo got more than a third of that particular vote, while one-in-10 went for Liverpool's Fernando Torres.
Asked about the prospects for the new season, 38 per cent of kids gloomily predicted another relegation dogfight for Leicester, 32 per cent forecast mid-table mediocrity and only 13 per cent thought the club will go up as champions.
The cynicism is hardly surprising, according to John.
"We're at a particularly low point in Leicester's history," he says. "The club has never been lower than this. It is a long way from developing local heroes, never mind national heroes.
"The chairman has changed the manager a lot and the players have changed a lot. Adults and kids have found it difficult to identify with them because they change so frequently."
In Big Ron pundit-speak, the club has lost the dressing room.
Past generations might have been prepared to follow City through thick and thin, but today's fickle youngsters - seduced by the glamour and the glitz of the moneybags Premier League - are less easily pleased. They want Champions League runs and step-overs, not dummies who can't win two home games in a row.