Foxes Trust Fan Engagement Survey - Results

[Foxes_Trust]

We recently ran a short survey (gathering 967 responses) to ask fans how they are feeling about the Fan Engagement Framework and Fan Engagement more broadly.

 

Today, we have released those results in-full on our website. You can see them via this article as well as a summary of findings:

 

• The Fan Engagement Framework (FEF), launched by the Club in July 2024, is not working in its current format – 86% of fans surveyed said it was not ensuring fans felt engaged, 80% felt the Fan Advisory Board isn’t working in a way that makes the FEF effective and worthwhile, and 78% said they were not an engaged supporter today.
• Participation with the Fan Engagement Framework is lacking – 89% of fans surveyed felt the club isn’t doing enough to ensure there is participation in the FEF across the whole fan base and only 15% of those surveyed had participated in a session themselves.
• There is good awareness of the Fan Engagement Framework – with 65% of survey respondents being aware it existed, BUT 80% were unaware of any changes that had arisen via the FEF thanks to supporter input, and 69% didn’t know where to find information on the Club’s website about FEF matters.
• The Fan Engagement Framework should NOT be the only way the Club engages with supporters and fan groups – 92% of fans surveyed said the club should also look to engage directly with representative bodies of Leicester City Supporters (such as The Foxes Trust, Union FS, Foxes Pride etc.) and 86% felt the Club should engage directly with supporters and hear and act on their views.

 

One of the questions we asked was for fans to describe their relationship with their club right now in one word. The Word Cloud (which surfaces biggest/most prominently the most commonly shared words) for this question is as follows:

 

One of the reasons we ran this survey was to pressure-test the effectiveness of the Fan Engagement Framework given it has been in place for over 18 months now, and to understand how the Trust to should be involved in future. The results - with 74% of supporters surveyed believing that the Foxes Trust should continue to remain involved with the process - tell us that we should continue to play a role, but the comprehensive feedback on the way it's working today tell us that it needs to improve.

 

We have shared these results in full with the Club and asked to meet to discuss how improvements can be made. Our commitment will be to support the Club in taking steps to do this, however we will be keeping a close eye on changes that are made and continually re-assessing whether the Fan Engagement Framework is fit for purpose.

 

Ultimately, for the Trust to continue to support and endorse the Fan Engagement Framework, it has to be doing a better job at engaging Leicester City supporters and ensuring that feedback from fans is leading to actual change.

If it is not, we’ll review whether the Trust can, in good faith, continue to remain involved.

 

 

As always, if you want to show your support for our work and continue to make the Trust stronger (the more members, the stronger our voice) - you can become a member here

[AKCJ]

The Foxes Trust showing this to Anthony Herlihy

 

[Foxes_Trust]

We met with the Club on Monday evening to share these results with them direct and have published a short statement here and available to read in-full below:

 

For some time, the Foxes Trust has had concerns about the Club’s fan engagement. 

 

Our 2025 End of Season Survey highlighted this, with fewer than 8% of fans rating engagement as good, just 4% believing the Club acts on feedback through the Fan Engagement Framework (FEF), and 59% feeling the Club does not engage well with supporter groups.

 

We shared these findings with the Club in July 2025 and called for a review of fan engagement. While continuing to support the FEF this season, we have monitored progress and fan reaction to the minutes of FEF sessions. 

 

A follow-up survey in early 2026 showed continued concern: 86% felt engagement was ineffective, 80% said the Fan Advisory Board is not working, and 78% did not feel like engaged supporters. Although awareness of the FEF was relatively high (65%), 80% were unaware of any changes resulting from it.

 

Supporters consistently indicated that the Club should engage directly with representative groups such as the Foxes Trust and others. 

 

There has been a big change in the make-up of the Trust board in the past couple of years. Following three new board members in 2025 and four new board members in early 2026, to support more direct dialogue with the relevant stakeholders at the Club in the areas the Trust is working on, we wanted to ensure that there were broader connections with them across our entire board, rather than just a couple of board members speaking directly.

 

A meeting was arranged for Monday 27^th April (several weeks ago and with a pre-agreed agenda) to discuss changes at the Trust and the results of our Fan Engagement Survey. This was prior to the Club’s relegation to League One and therefore not an opportunity for us to raise concerns about the Club’s performance in other areas.

 

What was agreed during our meeting was that we will meet with the Club again later in May to share the results of our End of Season Survey (for those that haven’t taken it yet, you can do so here). Alongside the Fan Advisory Board and FCC sessions coming up, this will be our opportunity to raise concerns as well as to ask for action on key issues based upon what the results of the survey tell us. 

 

If there are questions or concerns that supporters feel should be raised with the Club, they have the opportunity to do so via our End of Season Survey (or directly to [email protected]) and this is why we are asking all supporters to participate, so that we get as strong and representative a sample as possible.

 

The Club was open to the feedback we shared regarding the Fan Engagement Framework, and we explained, as cited in our statement regarding relegation here, that it is our belief that if the Club had acted upon feedback shared by supporters and supporter groups, it would not find itself in the position that it currently is. This needs to change. 

 

This was the first time in recent years the Club has met with the Trust board as a collective, and we felt the meeting marked an opportunity to start a productive new partnership with new expectations.

 

As always, the proof will be in what happens next. We’ll be following up in writing with proposed changes to how the Club acts upon supporter feedback and engages directly with supporter groups. We’ll then monitor over the coming months how the effectiveness of fan engagement changes with our feedback.

[Muzzy_no7]

10 minutes ago, Foxes_Trust said:

We met with the Club on Monday evening to share these results with them direct and have published a short statement here and available to read in-full below:

 

For some time, the Foxes Trust has had concerns about the Club’s fan engagement. 

 

Our 2025 End of Season Survey highlighted this, with fewer than 8% of fans rating engagement as good, just 4% believing the Club acts on feedback through the Fan Engagement Framework (FEF), and 59% feeling the Club does not engage well with supporter groups.

 

We shared these findings with the Club in July 2025 and called for a review of fan engagement. While continuing to support the FEF this season, we have monitored progress and fan reaction to the minutes of FEF sessions. 

 

A follow-up survey in early 2026 showed continued concern: 86% felt engagement was ineffective, 80% said the Fan Advisory Board is not working, and 78% did not feel like engaged supporters. Although awareness of the FEF was relatively high (65%), 80% were unaware of any changes resulting from it.

 

Supporters consistently indicated that the Club should engage directly with representative groups such as the Foxes Trust and others. 

 

There has been a big change in the make-up of the Trust board in the past couple of years. Following three new board members in 2025 and four new board members in early 2026, to support more direct dialogue with the relevant stakeholders at the Club in the areas the Trust is working on, we wanted to ensure that there were broader connections with them across our entire board, rather than just a couple of board members speaking directly.

 

A meeting was arranged for Monday 27^th April (several weeks ago and with a pre-agreed agenda) to discuss changes at the Trust and the results of our Fan Engagement Survey. This was prior to the Club’s relegation to League One and therefore not an opportunity for us to raise concerns about the Club’s performance in other areas.

 

What was agreed during our meeting was that we will meet with the Club again later in May to share the results of our End of Season Survey (for those that haven’t taken it yet, you can do so here). Alongside the Fan Advisory Board and FCC sessions coming up, this will be our opportunity to raise concerns as well as to ask for action on key issues based upon what the results of the survey tell us. 

 

If there are questions or concerns that supporters feel should be raised with the Club, they have the opportunity to do so via our End of Season Survey (or directly to [email protected]) and this is why we are asking all supporters to participate, so that we get as strong and representative a sample as possible.

 

The Club was open to the feedback we shared regarding the Fan Engagement Framework, and we explained, as cited in our statement regarding relegation here, that it is our belief that if the Club had acted upon feedback shared by supporters and supporter groups, it would not find itself in the position that it currently is. This needs to change. 

 

This was the first time in recent years the Club has met with the Trust board as a collective, and we felt the meeting marked an opportunity to start a productive new partnership with new expectations.

 

As always, the proof will be in what happens next. We’ll be following up in writing with proposed changes to how the Club acts upon supporter feedback and engages directly with supporter groups. We’ll then monitor over the coming months how the effectiveness of fan engagement changes with our feedback.

Could do with boosting the response numbers for the next meeting.

 

Surprised Pipes hasn’t spoke much publicly about this yet

[21st Century Fox]

That word cloud should be made into a TIFO.

 

Edited 30 April by 21st Century Fox

[Oldblueyes]

I despair at times with all this. The words that there are none so blind that won't listen comes to mind.

 

I know, a slightly mixed metaphor, but it seems to fit.