Tilley Posted 6 February 2009 Posted 6 February 2009 BskyB win 5/6 Premier League packages. BSkyB today increased its stranglehold on Premier League football by effectively taking from rival Setanta one of the two remaining TV packages to air live games from 2010 to 2013.Setanta took the remaining package in the auction that netted the Premier League a total of £1.78bn, an increase of about 5% over the current deal, which expires at the end of next season. Earlier this week Sky paid more than £1bn for four packages of 92 prime live matches, making its total payout £1.62bn for five out of the six available packages. The two packages auctioned today consist of 23 games each, taking BSkyB's haul to a total of 115 live matches per season from 2010 to 2013, while Setanta paid £159m for the last package. Setanta secured two packages in the last Premier League deal for a total of £392m. Setanta, whose backers include Balderton Capital and Goldman Sachs, has invested hundreds of millions of pounds into sports rights to crack the UK pay-TV market, but has recently been dogged by City speculation over its future. The loss of a package raises questions about Setanta's strategic position in the UK pay-TV market. "This is a real problem for Setanta, they are not going to have a critical mass of matches to persuade people to subscribe," said one city analyst. "Setanta is going to have to look at its options, such as perhaps a wholesale deal to bundle its matches with Sky Sports – they do have a working relationship jointly selling in pubs
fox123 Posted 7 February 2009 Posted 7 February 2009 It's about time Sky started handing a bit more money to lower league teams.
Fosse Boy Posted 7 February 2009 Posted 7 February 2009 It's about time Sky started handing a bit more money to lower league teams. Yeah, as if Murdoch gives a shit.
Koke Posted 7 February 2009 Posted 7 February 2009 Never had Sky and probably never will. Unless we make to the Premiership one day.
C-man Posted 7 February 2009 Posted 7 February 2009 I wish Sky had spent that cash on getting the England games from Setanta. I don't give a shit about 23 noncey lower class Premier League games. I want to see my country, and not on some gypsy Irish channel. EDIT: And now I'm off to Brammall Lane. Come on Wednesday!
Cobbo Posted 7 February 2009 Posted 7 February 2009 Booooooo. I will not get Sky. But have Setanta. So bad news. I don't want them ever having a monopoly on it again. It's not good. BBC have footy league live games from next year. Well, some.
Uncle Albert Posted 7 February 2009 Posted 7 February 2009 Setanta have only got the Saturday evening slot now for Premier League games. Haha wounded. I'm glad Sky have got 5 of the 6 packages. Monday night football on Sky used to be decent. Like C-Man said I would love them to get the England rights back aswell as the F.A Cup.
Tilley Posted 7 February 2009 Author Posted 7 February 2009 Setanta have only got the Saturday evening slot now for Premier League games. Haha wounded.I'm glad Sky have got 5 of the 6 packages. Monday night football on Sky used to be decent. Like C-Man said I would love them to get the England rights back aswell as the F.A Cup. But, yeah. I'm glad Sky have got the majority of the games. But like most, I want the England games back on BBC or Sky.
Anish Posted 7 February 2009 Posted 7 February 2009 The problems I have with Sky is (a) the fact that you can't just subscribe to the sports channels, you have to have at least one mix; and (b) the ridiculous cost of Sky Sports - it's a blatant rip off if all you watch is the football - a minimum of £35.50 (or £45.50 if you want it in HD) per month. It's great for those of you that have Sky sports or don't mind paying £35 a month, but I'm not forking out £546 a year to watch football on TV (albeit in HD).
The Stig Posted 7 February 2009 Posted 7 February 2009 I'm glad Monday night football is back, and it's good news for me in that I've only got Sky, but a bit of competition for Sky would lead to lowering prices. Setanta was becoming a valid alternative, some much needed opposition, an Asda to Tesco, yet now Setanta is more like Somerfield.
purpleronnie Posted 7 February 2009 Posted 7 February 2009 Thinking of getting rid of sky sports, I'm out of the country for a few months of the season and when I am over here the premiership bores me.
Ultra Posted 8 February 2009 Posted 8 February 2009 Can't really understand this. I thought Sky's current number of games was the maximum that European rules allowed them to bid for. Unless Setanta pick up other packages to compensate (rugby? golf?), it's possible it could go the same way as ITV Digital.
The Stig Posted 8 February 2009 Posted 8 February 2009 Can't really understand this. I thought Sky's current number of games was the maximum that European rules allowed them to bid for.Unless Setanta pick up other packages to compensate (rugby? golf?), it's possible it could go the same way as ITV Digital. No. These rules stated that Sky had to end the monopoly and therefore would not be allowed to bid for one package. Setanta won that package and outbid Sky for the other. Now Sky have retaken that package which they are allowed to bid for.
Tommeh Posted 8 February 2009 Posted 8 February 2009 Thinking of getting rid of sky sports, I'm out of the country for a few months of the season and when I am over here the premiership bores me. If I were the one paying for it, it'd have gone a long time ago.
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