The LCFC Family Experience

[Guest RYM]

We used to identify first time fans easily. Even just by asking at the point of sale.
 

We’d then send them a welcome email, push them to the family website where they could learn about the club, the match, rules, players, download colouring in stuff and games. Tell them what was going on before the game, what they could buy, eat blah blah blah , after the game a survey on how we could improve, who helped them, what was great etc and then how they can come to another game:

 

On the day we would help them meet the mascot, let them watch the warm up from the dug out, meet the players, let them read the team out over the tannoy (the same with a young away fan). The list is endless. The cost is zero…

 

Funnily enough our own legal bod Matt Phillips (a Brentford ST holder) was pitchside one day as his lad was chosen to read the team out. 

 

The size of the club is irrelevant also. Big or small you can do this stuff. You change perceptions and create fans for life.

 

Edited 9 June 2024 by RYM

[UniFox21]

These threads always just highlight how little effort it would take the club to make a section of the fan base feel appreciated. 

 

For families it's tiny little efforts to make their kids first game, or any game feel special. It's not difficult to make a supporter base feel welcomed, yet the club manage to make more and more feel less welcome 

[Guest RYM]

6 minutes ago, UniFox21 said:

These threads always just highlight how little effort it would take the club to make a section of the fan base feel appreciated. 

 

For families it's tiny little efforts to make their kids first game, or any game feel special. It's not difficult to make a supporter base feel welcomed, yet the club manage to make more and more feel less welcome 

I think the EFL reports are fascinating really. It’s not just a fan moaning and saying “it’s crap” it’s two real life situations as they happened.

 

 

[Mike Oxlong]

The owners think they can buy us off and keep us happy with a warm beer a couple of times a season rather than by genuinely and meaningfully engaging with fans views and complaints and acting on them when possible 

[promised land]

7 hours ago, UniFox21 said:

I know the world changes and develops over time, but the huge contrast from the experience you'd get as a new fan 15/20 years ago to now is staggering. 

 

As a kid I'd be able to watch the reserves for a couple of quid, birthday on the big screen for next to nothing, and the club would send little things like the team picture with the signatures on the back etc

 

Now everything is monetised within an inch of it's life

You can watch the academy for a few quid, birthday on the screens is still the same, you pay a fee AFAIK, so apart from your pic with autographs on the back nothing really has altered, but as always you want to drag the club down.

 

Keep it up kid. 

[Guest RYM]

26 minutes ago, Mike Oxlong said:

The owners think they can buy us off and keep us happy with a warm beer a couple of times a season rather than by genuinely and meaningfully engaging with fans views and complaints and acting on them when possible 

I think these findings are reflective of all demographics in the stadium TBH. Possibly a of lack of effort, knowledge, the wrong culture, maybe some incompetence, maybe a lack of leadership and also you need the desire to want your fans to feel valued away from those infamous warm beers.

 

As a club you have to ask yourself (and care) who will be sat here watching us in league one in 20 years? The kids from the local communities or the Bangkok influencers with 500,000 followers…

[foxile5]

Lots of what we are told is the 'family experience' confessions are, in fact, measures of control.

[Fox92]

20 hours ago, Mike Oxlong said:

The owners think they can buy us off and keep us happy with a warm beer a couple of times a season rather than by genuinely and meaningfully engaging with fans views and complaints and acting on them when possible 

The trouble is it works for some of our fanbase it seems.