Anthony Herlihy – Director of Noncommunication

[Officer Doofy]

Does this bloke actually exist?

 

 

His job isn't real 

[AjcW]

10 hours ago, Officer Doofy said:

Does this bloke actually exist?

 

 

His job isn't real 

Not only that... he now oversees our severely underqualified marketing department too. Despite the fact we hired a commercial director with marketing experience across the premier league  

[The Year Of The Fox]

11 hours ago, Officer Doofy said:

Does this bloke actually exist?

 

 

His job isn't real 

He’s the t*at who resembled Ian Stringer back in the day 

[Globalfox]

17 minutes ago, AjcW said:

Not only that... he now oversees our severely underqualified marketing department too. Despite the fact we hired a commercial director with marketing experience across the premier league  

The Commercial director reports directly to the CEO not Herlihy. If the rest of the marketing department don’t report to him them he is not very good as a commercial director. Note it’s his first job in charge at previous clubs he was a member of the commercial groups. Not sure what he has achieved so far apart from the Cromwell sponsorship.

[AjcW]

13 minutes ago, Globalfox said:

The Commercial director reports directly to the CEO not Herlihy. If the rest of the marketing department don’t report to him them he is not very good as a commercial director. Note it’s his first job in charge at previous clubs he was a member of the commercial groups. Not sure what he has achieved so far apart from the Cromwell sponsorship.

I never said anything about the CD reporting to Herlihy, I was saying he's significantly more qualified to take charge of our Marketing team than Tony. The reason he hasn't is becuase he 100% would have weeded out the people who have been here 15+ years and are Tony's over promoted mates. 

[Bourbon Fox]

9 hours ago, Globalfox said:

The Commercial director reports directly to the CEO not Herlihy. If the rest of the marketing department don’t report to him them he is not very good as a commercial director. Note it’s his first job in charge at previous clubs he was a member of the commercial groups. Not sure what he has achieved so far apart from the Cromwell sponsorship.

 

9 hours ago, AjcW said:

I never said anything about the CD reporting to Herlihy, I was saying he's significantly more qualified to take charge of our Marketing team than Tony. The reason he hasn't is becuase he 100% would have weeded out the people who have been here 15+ years and are Tony's over promoted mates. 

Marketing and Commercial are different functions, no?

[AjcW]

38 minutes ago, Bourbon Fox said:

 

Marketing and Commercial are different functions, no?

A commercial director overseeing both the sales and marketing teams isn’t unheard of. Particularly one who has 20+ years marketing experience at Villa and Wolves. 
 

I’d say given we need to be better at engagement that leads to commercial impact it would have been a sensible decision! 
 

The reason it didn’t happen is Tony protecting his mates. 

[Freeman's Wharfer]

So a couple of times now we’ve seen what comms from the club look like when senior leaders are put in front of the press.

 

As Comms Director it’s his job to a) prepare the interviewees on what to say and how to speak and b) dictate how, when and where the comms happen

 

It felt like he was playing chess with those interviews yesterday. Both in terms of who he let do the questioning and the timing of it (and how much time there was to prepare questions).

[hebangsthedrums]

At least his brief to the social team post match is clear - don't mention the result any more