You might have missed this on the call last night, or be commenting without having seen it and the explanation of the distribution approach, but 15,000 hard copy leaflets were handed out before four matches, all other fan groups were alerted to the survey and asked to push to their members and the Supporters Club took leaflets to put on their coaches up to Blackburn away.
You literally could not do more to widen the sample than just Foxes Trust members.
The club know the sample is good and they are not in any way questioning that. What they possibly are at risk of misunderstanding is that this isn’t simply a case of only unhappy fans taking this survey - sure there might be a slight slant, in the same way you’re more likely to do a review after a bad experience, but the numbers and overwhelming trends in the data mean that is flawed logic.