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Coca-Cola Launches 'Buy A Player' Promotion

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http://www.lcfc.premiumtv.co.uk/page/News/...~965704,00.html

www.coca-cola.co.uk/football

Coca-Cola is today (Tuesday) giving Leicester City fans the fantastic opportunity to increase their club's transfer fund by launching a brand new on-pack promotion called 'Buy A Player'.

With a £10million prize fund on offer, and one in every two packs guaranteed to win, Coca-Cola is hoping Foxes fans get behind their team and start racking up the cash.

From today, anyone buying a promotional bottle or multipack of Coca-Cola or Coke Zero will be in with a chance of winning a prize for Leicester City's transfer kitty.

Prizes range from 50p all the way up to £100,000. The winners of the £100,000 prizes will also win a personal cash prize of £10,000.

Supporters need to simply text in the unique code found on promotional bottles or multipacks to 80094 or enter it at www.coca-cola.co.uk/football

Upon entering, City fans will find out instantly if they are winners of money for their club.

Everyone entering the Buy A Player promotion up until February 7 will also be automatically entered into a separate draw for £250,000.

The winner will be announced live on Soccer AM on Saturday, February 10, 2007.

And if Foxes fans exceed £20,000, as an added incentive, The Birch has promised to dress up as Elvis and sing Suspicious Minds on the pitch at half-time of a Championship match.

He said: "It's that time of the season again when we need your help and I know as a football club we can count on your full support.

"The Coca-Cola Buy A Player promotion gives us a great opportunity to generate extra funds for Rob and his team to help strengthen the squad."

Steve Cumming, Sponsorship Manager for Coca-Cola Great Britain added: "Buy A Player is our biggest football promotion to date and is set to strengthen our already highly credible association with football.

"'Win A Player' was hugely successful but we have tried to make the 'Buy a Player' promotion bigger, better & even more exciting for football fans."

The launch of 'Buy A Player' follows on from two successful years of the Coca-Cola Win A Player promotion, which received over three million entries and saw fans from two South Coast clubs - Brighton and Southampton - win £250,000 for their respective clubs transfer kitties in 2005 and 2006.

Last year 'Win A Player' gave one main prize of £250,000 to Southampton fan Chantelle Legg, and two further prizes of £50,000 to Brentford fan Steven Hearn and Oxford fan Andy Perrin.

FIFA 07

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