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Wilson_6

When will our new kit be out?

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I'm going to predict that it will be after 99% of clubs in England, they will show snippets of blue on the website over a few days, released in July to see we have Puma's latest template.

 

Barely bothered at all personally.

 

This'll be it. We'll work out what we're going to get weeks in advance while the club pretend to build up to a dramatic unveiling.

 

They don't even make new kits any more, not really. Everyone gets one from a narrow range of shirt designs. Reminds of wearing bibs at training, all that matters to Nike is that the colours are different. No originality, just clones of each other.

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A real need to set a date for launch way in advance to create real excitement for the customer.

We are competing with the World Cup with regards to sales, yet have not released a launch date, or created interest to potentially get these shirt buyers to go for our shirts.

Maybe the majority of buyers will buy anyway, whenever it is launched. However there will be a percentage that won't and we need a strategy to get people to buy for their holidays and potentially in preference to a World Cup shirt.

The product is decent, much better than the jorma and jako stuff. But not sure our launch execution matches the product.

Maybe product can't be produced earlier? But surely if you bring your whole plan forward we could launch for a buying frenzy in June?

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