I don't get what the issue is. A membership is a stake in the club, not just its value for attendance, surely?
You're constantly on about low attendances yet when the club try something to boost that, it's not right either. A guy on another thread mentioned it was his first game because of the offer. He bought some beers and indicated he'll be back again. Even if it was a handful like him, that's a handful that would have spent their cash elsewhere.
I'd be intrigued to know what other initiatives you think could work to solve a problem that, let's be honest, isn't unique to Leicestershire?