The "do they mean us?" thread pt 4

[Golden Fox]

3 hours ago, filbertway said:

Pretty sure he's talking about the dodgy deal we had in 2013/2014 where a company called Trestellar, was created in 2014, bought the marketing/licensing rights to Leicester City and then sold them to King Power, who happened to be our owners.

 

It helped reduced our losses to a level where we could argue we were within the rules.

Leicester City and Football League continue financial fair play talks | Leicester City | The Guardian

 

Leicester City and the strange finances behind their rise to the Premier League pinnacle | Leicester City | The Guardian

Yes - and although I appreciate he wasn't talking about that season's expenditure exactly, he is using that article to link that dodgy deal to our "miracle" so it amounts to the same thing.

 

And the more I reflect on it, the more the whole "back in our box" thing infuriates me. Football is about the pyramid system and any club being able to dream. I grew up in an era when the likes of Everton and Leeds could win the league. And someone like Chelsea could come along and gatecrash it, and force other clubs to raise their level to respond. It is the fact these boxes have been created in the first place that is the fundamental problem, and his righteous attitude misses that completely.

[Trav Le Bleu]

On 01/10/2026 at 13:05, CosbehFox said:

Don’t trust Samuel’s words given his son has got a job with the City Group to which unsurprisingly his opinions have pivoted 

It does read very much like deflection and whataboutery.

[Trav Le Bleu]

11 hours ago, Vacamion said:

 

I posted the quote more for the last bit 

 

"Leicester are back in their box.  Leicester are done.".

 

That stings because it's true.

 

 

No. King Power are done. Slight difference.

[ChrisFilter]

18 hours ago, Golden Fox said:

Yes - and although I appreciate he wasn't talking about that season's expenditure exactly, he is using that article to link that dodgy deal to our "miracle" so it amounts to the same thing.

 

And the more I reflect on it, the more the whole "back in our box" thing infuriates me. Football is about the pyramid system and any club being able to dream. I grew up in an era when the likes of Everton and Leeds could win the league. And someone like Chelsea could come along and gatecrash it, and force other clubs to raise their level to respond. It is the fact these boxes have been created in the first place that is the fundamental problem, and his righteous attitude misses that completely.

I think you’re missing his point. The ‘back in their box’ bit was highlighting the unfair playing field, not saying we’re back where we should be.