So while Rishi was busy not telling anyone about the election except for everyone popping bets on, Labour saw the prices plummet at the bookies.
While Rishi was standing in the rain looking a dick, Labour bought up all the ad space with The S*n and the Mail.
And that's how an article about Boris gets converted into a whole page ad to get shot of the Tories.
It's kinda a bit of genius.