The problem with counter-attacking is we can only really play it when the opposition let us - when teams come and attack with their own spells of possession, or when we’re already winning so the other team has no choice but to attack.
This is all well and good but if the other team sits back, the onus is on us, as the “better” team, to go and score: a draw suits Southampton etc. when they play ua, but we should really beat them. Similarly, if they score first, we are the ones who have to do something. That’s why we can’t always play on the counter. Counter-attacking only really works if the opposition think they are better than us, or that they need to beat us.
Having said, we’re not very good at possession football yet. I think we are getting better: Gray’s shot against the post is a good example if how to play from defence forward when the other team is entirely behind us.