The problem now, is that back in March gov policy was led by a guiding strategy: suppress the virus and flatten the curve so that the NHS wasn't overwhelmed.
But since June, there's been no guiding strategy - it's simply been a 'try to open things back up' and react with different measures approach.
It'd be better if the Gov came clean with the public at large and said 'there's no finish line here' - there won't ever be a single moment of celebration when we beat this. Even if a vaccine was ready to go at some point in 2021 (unlikely) can you imagine the cost and logistical challenge of actually rolling it out to 65 million?
The guiding strategy now should be to focus measures and testing on the most vulnerable (overs 70s, co-morbidities and care homes) that's where the vast, vast majority of deaths occur, and let wider society go back to a 'new normal' - whereby things are largely the same, but face coverings and social distance are the norm.