I enquired about a box in 2024 (mainly out of curiosity) and was told that the price was £44k + VAT.
If true that the prices haven’t changed since then, who in their right mind would be purchasing a box, especially in this economic climate.
Considering the club are owned by a merchandising giant, they really are poor at pricing. It’s really as simple as this, get bums on seats and then they will spend more on merchandise and food/beverages.