Same. Less and less customer service, more and more automation. Think it all started long ago with self-service tills ("Hey customer, can you do the job of someone we used to pay so we can sack them and save money!") Though this is across most supermarkets, but there's some bucking the trend.
Went to Asda in Oadby for about 20 years, but now we go Lidl or Aldi. Less variety but more relaxed and cheaper.