Trav Le Bleu Posted 6 April 2009 Posted 6 April 2009 Is it still April 1st? Wet Fish Gone Mad I Tells Ya! British supermarket rebrands fish to spare blushes A British supermarket has rebranded a fish after shoppers said they were embarrassed to ask for it by name, it said Monday. The humble pollack will be sold by Sainsbury's as "colin" -- pronounced "co-lan," and French for the closely-related hake -- with a limited edition in packaging inspired by abstract expressionist artist Jackson Pollock. "It seems daft that pollack isn't more popular, particularly when it's readily available off our own coast, tastes great and is cheaper than cod," said designer Wayne Hemingway, founder of clothes company Red or Dead who designed the packaging. "Image really is everything; so to help colin stand out on-shelf we've used bold, bright colours and a design that is cheekily inspired by another well-known pollack." To an English ear, "pollack" sounds unfortunately like a slang word for testicles, as well being close to two other words used as insults, one of them racist. Sainsbury's environment manager Alison Austin said the rebranding initiative would also help protect dwindling stocks of other fish which are more typically eaten as part of Britain's famous fish and chips culture. "We want to help highlight that there are species to eat other than cod and haddock, which are just as tasty and often cheaper," she told the Guardian daily. "Many people have said that they can't even tell the difference in taste between cod or pollack, so we urge everyone to try 'colin and chips' on a Friday," she added. Fish is traditionally eaten on a Friday for reasons originally linked to Catholicism. Sainsbury's said sales of pollack are tiny compared to those of more mainstream fish cod and haddock -- in March it sold just 3,947 units, compared to 52,904 of cod and 98,722 of haddock.
Alexikokopops Posted 6 April 2009 Posted 6 April 2009 Absolute carp. I don't think I can take another thread of fish jokes
James. Posted 6 April 2009 Posted 6 April 2009 I don't think I can take another thread of fish jokes I agree, there's a time and a pl... No. No no no no no.
Monk Posted 6 April 2009 Posted 6 April 2009 Good fish shouldn't need packaging because it's fresh. How about putting the Pollock on the fish counter where it belongs. At worst it has to be better than Coley which supermarkets seem to be throwing around as a Cod alternative.
davieG Posted 6 April 2009 Posted 6 April 2009 A load of old pollocks. I eat plenty of it, you just walk into the chippy and say "can I have a load of pollock and one of those pukkas"!
Monk Posted 6 April 2009 Posted 6 April 2009 A load of old pollocks.I eat plenty of it, you just walk into the chippy and say "can I have a load of pollock and one of those pukkas"! Or walk into the chippy and ask for a Jumbo Sausage and a couple of Pollocks
Corky Posted 6 April 2009 Posted 6 April 2009 These people who serve need to sort their herring out. EDIT- Totally misread the post
Dr The Singh Posted 6 April 2009 Posted 6 April 2009 I can't hake this anymore! No, I want to buy some Monk Fish!!!
Trav Le Bleu Posted 6 April 2009 Author Posted 6 April 2009 I can't hake this anymore! Why not, there's always a RAY of sunshine somewhere!
Alexikokopops Posted 6 April 2009 Posted 6 April 2009 Good fish shouldn't need packaging because it's fresh. How about putting the Pollock on the fish counter where it belongs. At worst it has to be better than Coley which supermarkets seem to be throwing around as a Cod alternative. Maybe they already do that Not everyone buys fresh fish all the time though, they'd be stupid not to serve a packaged version
Dr The Singh Posted 6 April 2009 Posted 6 April 2009 Maybe they already do that Not everyone buys fresh fish all the time though, they'd be stupid not to serve a packaged version To be honest I know fook all about fish, as us Sikh Terrorist drink the blood of our dead victims!! But I can never seem to remember while on any bombing missions to any Morrisons the fish known as pollock!!
Monk Posted 6 April 2009 Posted 6 April 2009 I'm telling you now to quit these puns. You're taking the sole out of this thread!
Corky Posted 6 April 2009 Posted 6 April 2009 I'm telling you now to quit these puns. You're taking the sole out of this thread! You've changed your tuna.
Trav Le Bleu Posted 6 April 2009 Author Posted 6 April 2009 Yes - less treble, more bass That's brill!
Monk Posted 6 April 2009 Posted 6 April 2009 Anyway I'm not that bothered about fish. I had duck for lunch.
Trav Le Bleu Posted 6 April 2009 Author Posted 6 April 2009 Anyway I'm not that bothered about fish. I had duck for lunch. Bombay duck?
Corky Posted 6 April 2009 Posted 6 April 2009 Anyway I'm not that bothered about fish. I had duck for lunch. How much was the bill?
Monk Posted 6 April 2009 Posted 6 April 2009 I'm not sure whether you got that Haddock one but it was a Tilapia better than the bill joke!
Flynny Posted 6 April 2009 Posted 6 April 2009 I read this as colon. That'd have been far more interesting.
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