It's the Genoa game that's capped not this one.
I wasn't expecting it to be anywhere near a sell out, but seeing as we've sold out season tickets and this is the first game, I thought there would be more interest.
I'm not really sure on the advertising side cus if you're interested enough to go, you'll look out for the details. Fairweather fans aren't likely to see that and rush to buy, especially at £20.