Calculating a response rate based on leaflet distribution is misleading. I did the survey as I saw it promoted on social media and emails etc and I didn’t get a leaflet. It was distributed in ways that weren’t controlled, but as you would expect. Ultimately it’s not possible to calculate a response rate, but we do know that the overall level of participation is very strong.
Also most of the sample are not FT members so this idea it’s the views of one group is not right either - if the club use that to criticise they are mistaken. Going over the findings it would seem to me that the sample reflects the views of a mostly long term, experienced and committed fan base from various factions and with different engagement/ticketing behaviour. There are many signs of this all having really good breadth and legitimacy.
Those who developed the survey did consult with individuals and, by extension different groups, in respect of the survey design. With surveys you only get data on the questions you ask, and it seems to me the engagement in terms of what was asked was also fairly robust. Also other groups did publicise the survey and push it. I’m not sure what else they could have done!