Sorry, this is totally the wrong way to spin this and something I’m quite passionate about.
Wrexham have done a phenomenal job of commercialising the club, helped by their absolute star power yes, but it’s the case study on how to get attention, and therefore £, into your club.
Meanwhile, whilst we had ALL the attention, we treat fans like crap, we continued with KP as front of shirt sponsors rather than accept outside money, we’ve launched absolute crap merchandise, our media and social media team are atrocious and don’t drive engagement with the club, I could go on and on. The online shop has been down for at least 6 weeks whilst our greatest ever player has retired, can’t buy a Vardy shirt. And when we do try to capitalise, it’s shit tours to South East Asia in monsoon season.
We all whinge about the amount we spent on shite players, but our revenue generation is also absolutely terrible.