Not saying we’ve been great, but Wolves had one season in Europe, haven’t really been successful in any cups and have sat around mid table.
We were aiming to be a step higher, we won the cup and played in Europe 3 seasons in a row - we needed to do more to ensure our squad could compete in the extra games. Ultimately we failed, and spent poorly, but ours and Wolves path was very different.
West Ham would be the best club to compare us to, but again their huge attendance compared to ours gives them better financial pull, as does being in London when attracting new players.