You don't look at it like that, Football whilst is a "Business" isn't really a business. Every single football club baring a couple lose money every single year, the owners of Chelsea who published a £264M pre tax loss last year and are still investing heavily in it because they realise that football is changing, we are moving in a new direction where without a doubt we will be going to a global streaming service and thats where the money is going to, making sure your club is one the biggest/best ready for when the whole world starts tuning in every week. People with money (Real money) are going to look at everything trying to get to the top (Brand, infrastucture, potential, history, timeframes etc etc), I saw people compare the price of Middlesborough to us the other day in regards to them being worth 100m and us being worth 140m even in the dire situation we are now it still a positive situation for someone with money, (Globally recognised brand, stadium expansion permission with hotel, one of the best training grounds in the UK, massive potential of academy and fan reach due to size of area leicestershire is) - The points highlighted above, think how many years that would take a club to do if they went with a cheaper option.