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AjcW

Brands.

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Posted

There's nothing wrong with being influenced by advertising in the sense that it draws your attention to a potential supplier but I'd like to think it's influence on me is minimal.

For a start I dislike clothes with the brand name visible on them and avoid buying them so that certainly works against them but I guess I'm a drop in the ocean.

I've got into the habit of regularly checking the value I get from my services and I'm quite happy to change from one to the other.

I rarely if ever buy food endorsed by some celebrity chefs name on it.

I take the view that if something is heavily branded or celebrity endorsed/advertised then that costs money which I don't want to pay for.

Guest Electric Yetis
Posted
I have an unhealthy interest for all things business related, so I wanted to start this thread to find out a few things really.

Mainly: What are your favourite Brands and why. Most people base there favourites on many different factors, such as the ethics of the brand and the looks of the brand and the products they sell.

My personal favourites are the likes of Red Bull and Coca Cola for their clever marketing. Some me feel another favourite of mine, Vision Express is a strange choice but it is down to their clean look and excellent customer service.

My favourite Alcohol brand is Jack Daniels, due to the history of the brand and the taste and smell of its product(s).

This may seem a little strange but I hope to use this information one day. I know it will mainly appeal to those with an interest for business and marketing but I hope everyone can get involved.

Cheers. Alex.

Feel free to post images aswell to illustrate your choice.

Surely this is a joke, having been a Vision Express customer for a number of years their customer service is nigh on awful.

The only thing stopping me going elsewhere is pure lazyness.

Posted

Nike - their adverts are pretty good on TV. Especially the ones in the past when the had footie players doing some skills n' shit. Now they have Rooney shaving his hair and shouting.

Bit of a comedown.

Posted

Ha. No-one can escape, even DavieG... They problem being if you make a choice to buy something unbranded, you are falling into the trap of the "deliberately unbranded product" manufacturer, who makes you believe you get more value becuase it is not some major brand. Oh yes.

Apple are the ultimate branding champions. They produce products which technologically are no better and sometimes considerably inferior to competitors, but they make it look so damn good, and align thhe styling with some incredible concept products and hence can flog masses of product at premium prices, off the back of a few exceptional products. Nice. I love them :)

Guest Basildon Fox
Posted

Microsoft for me. Fantastic advertising made them the no 1 brand in their field. Also intel. Blew apple macs away in the late 70's early 80's with far better advertising campaigns and back scratching deals with giant corporations even though the products were inferior.

Posted
Ha. No-one can escape, even DavieG... They problem being if you make a choice to buy something unbranded, you are falling into the trap of the "deliberately unbranded product" manufacturer, who makes you believe you get more value becuase it is not some major brand. Oh yes.

Apple are the ultimate branding champions. They produce products which technologically are no better and sometimes considerably inferior to competitors, but they make it look so damn good, and align thhe styling with some incredible concept products and hence can flog masses of product at premium prices, off the back of a few exceptional products. Nice. I love them :)

Well I didn't say I never bought branded stuff only clothes with the brand clearly visible although i do have an LCFC branded coat which my son bought me. I buy plenty of branded stuff but through choice and after looking at the alternatives.

If I'm stuck for which is the best value and one has been heavily endorsed by some celebrity then there's I good chance I'll pick the other mainly because I find it patronising.

Posted

I just wanted to say thanks for all the responses, this is the sort of thing I wanted, especially the views that branding is bad.

Im looking to get into marketing and advertising as a career and accept both views that branding can be both good and bad depending on how you look at it.

Posted

the concept of buying non branded just for the sake of it, is equally bad to buying branded, it is about making a decision based not on your own research and intelligence.

Branding has its place and can be very valuable, for example i know that when i buy a coke, it will taste like x, wherever in the world i buy it. I can also get a guide on the cost of living based on the price of a coke or a big mac.

However if you buy, simply because it has a name on it and you pay MORE because of it, without investigating if you are getting anymore for it. eg, Nike, Addidas etc are all made in China/Taiwan now, would you buy a pair or "Taicangs" for the same price?

They were made by the same people, in the same factory..but you can get them for 1/10th the price oh and your mates wont tell you how cool you are.

branding is useful...until you are being sucked in by it.

Posted
I just wanted to say thanks for all the responses, this is the sort of thing I wanted, especially the views that branding is bad.

Im looking to get into marketing and advertising as a career and accept both views that branding can be both good and bad depending on how you look at it.

sound like you're giving an Oscars speech mate

Man up!

Posted
sound like you're giving an Oscars speech mate

Man up!

Hes only thanking them, if more people had such manners the world would be a better place

Posted
sound like you're giving an Oscars speech mate

Man up!

Eh??

No your right as we found out in another thread, no one is as manly as "Mr Bench Press UK" himself.

Posted
Eh??

No your right as we found out in another thread, no one is as manly as "Mr Bench Press UK" himself.

That was uncalled for

Posted
I have an unhealthy interest for all things business related, so I wanted to start this thread to find out a few things really.

Are you secretley encouraging our input inorder to complete your Business Studies A-Level coursework?

Posted
Are you secretley encouraging our input inorder to complete your Business Studies A-Level coursework?

No lol, im done with college, on a year out :) just interested.

Posted
Eh??

No your right as we found out in another thread, no one is as manly as "Mr Bench Press UK" himself.

:yawn:

It was a Joke you disabled.

Get an original line of insult, that one has been branded by other mmbers of the forum. Join the bandwagon I guess you sheep

Posted
I subscribe to the brand of pussylicking and ass rimming. Nothing better than giving a lady a clean set of wheels.

A.Johnson

You obviously find yourself hilarious.

Posted
I subscribe to the brand of pussylicking and ass rimming. Nothing better than giving a lady a clean set of wheels.

A.Johnson

Playboy

Adult Channel

Anne SUmmers

All of thses brands digust me!!

Pampers - they do the best nappies and wipe

Johnson and Johnson - great soaps, baby lotion

Casio - Calculators are the best

Bosch - Great tools

Miele - Great Apliances

BMW - great cars

Posted
I subscribe to the brand of pussylicking and ass rimming. Nothing better than giving a lady a clean set of wheels.

A.Johnson

:yawn:

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