Giant flag in the kop tomorrow.

[C-man]

Why do we need a tag line? What's wrong with Leicester City Football Club. Established 1884.

[Captain...]

Why do we need a tag line? What's wrong with Leicester City Football Club. Established 1884.

Because social media is a thing, and if we didn't have a Twitter account people would be criticising the club.

With that comes hashtags and retweets and all that other stuff that some people are into and some people aren't.

The problem isn't that they are trying to use social media and hashtags to promote the club, the problem is that #fearless is a bit shit.

[Dan]

Don't know why people continue to moan at the littlest things FFS #FEARLESS is a great marketing format our owners are saying that our team do not fear anyone !!

FairPlay to the idea it shows we are a team together a team that will go out fearless and take on anyone which only goes to show our position after 3 games top of or 2nd in the league FFBS

get a life and stop the boring whinging about something that is a positive about the club some of you lot are never happy unless you moan about this or that cheer the fook up and stop bitching all the time I'm sure some of the Whinging whining idiots would find something to moan about theoretically if we were crowned champions and had won the champions league they would still bitch about something !

 

I'm sorry but the word fearless has absolutely no meaning to anything. It's not a great marketing format. It'd be alright for a kit release or something but I'm a little confused by how it's appearing literally everywhere. It'll be on our shirts at this rate.

 

Another post which seems to think that any slight criticism = moaner, whinger, never happy etc... it's such a ridiculous thought process it's unreal. I thought the whole point of this place was for things LCFC related to be discussed?

[BigMicky]

Why do we need a tag line? What's wrong with Leicester City Football Club. Established 1884.

Not very catchy though is it.

[BigMicky]

I'm sorry but the word fearless has absolutely no meaning to anything. It's not a great marketing format. It'd be alright for a kit release or something but I'm a little confused by how it's appearing literally everywhere. It'll be on our shirts at this rate.

Another post which seems to think that any slight criticism = moaner, whinger, never happy etc... it's such a ridiculous thought process it's unreal. I thought the whole point of this place was for things LCFC related to be discussed?

Its not a discussion though, its just a moan as it doesn't fit in with some folks "ultras" obsession..

[Dan]

Its not a discussion though, its just a moan as it doesn't fit in with some folks "ultras" obsession..

 

It clearly is.

 

It's just a shit flag. It's as simple as that. It hasn't ruined my life, my day, the game or anything. Why so defensive?

Not very catchy though is it.

 

Does it have to be?

[BigMicky]

It clearly is.

It's just a shit flag. It's as simple as that. It hasn't ruined my life, my day, the game or anything. Why so defensive?

Does it have to be?

I'm not defensive at all, just dont see the reason to moan and slag people off for it. Its because it doesn't fit in with some new age cool image of fans that some are so desperate for.

And yes, it helps if a slogan is catchy, 101 of marketing, by asking that question all of your points on slogans have been nullified.

[C-man]

I'm not defensive at all, just dont see the reason to moan and slag people off for it. Its because it doesn't fit in with some new age cool image of fans that some are so desperate for.

And yes, it helps if a slogan is catchy, 101 of marketing, by asking that question all of your points on slogans have been nullified.

But you don't seem to understand football clubs do not need slogans. They need players and fans. No one and I mean no one is going to turn up to Filbert Way and buy a ticket because it says #FEARLESS on the side of the stadium.

[BigMicky]

But you don't seem to understand football clubs do not need slogans. They need players and fans. No one and I mean no one is going to turn up to Filbert Way and buy a ticket because it says #FEARLESS on the side of the stadium.

But it may mean something to someone in Thailand. There may gave been a huge marketing push there. It's futile anyway, the fearless "campaign" has worked as it has sparked "debate" amongst folk.

Please explain in essence why football clubs don't need to advertise? Essentially that's what a slogan is.

[Voll Blau]

But it may mean something to someone in Thailand. There may gave been a huge marketing push there. It's futile anyway, the fearless "campaign" has worked as it has sparked "debate" amongst folk.

Please explain in essence why football clubs don't need to advertise? Essentially that's what a slogan is.

 

Hashtags have always been a big part of Thai culture so yeah, probs something in that mate.

[Blue Ed]

But they aren't. They're clearly using it as an opportunity to promote the brand. That isn't 'trying their best', that's self-serving opportunism.

 

If I owned the club I'd put my arse on a giant flag...who wouldn't?

[Simi]

The arguments in favour of #Fearless are really struggling this morning.

 

"Just accept it" seems to be the most used one, how very British.

 

Hashtags have absolutely no relevance when they're not being used on Twitter. The whole point of one is to collate together a load of like minded tweets about a specific topic. 

 

Lets have a look how many of the #Fearless tweets are related to us...

 

[justfoxes]

Its not a discussion though, its just a moan as it doesn't fit in with some folks "ultras" obsession..

Not an obsession or trying to stop people's opinions but this place has become a moaning site nothing can be posted on here without someone whinging and whining about something so trivial !!

And some say the marketing of #FEARLESS is pointless I think they've done ok as it's got people on here discussing the pros and cons and whinging about the # !!

[Voll Blau]

Not an obsession or trying to stop people's opinions but this place has become a moaning site nothing can be posted on here without someone whinging and whining about something so trivial !!

And some say the marketing of #FEARLESS is pointless I think they've done ok as it's got people on here discussing the pros and cons and whinging about the # !!

 

I'm sure that was their intention...

[BigMicky]

Hashtags have always been a big part of Thai culture so yeah, probs something in that mate.

Such a moronic post, you may have spent a holiday there once, you have zero idea what's going on in Thailand concerning LCFC.

[Voll Blau]

Such a moronic post, you may have spent a holiday there once, you have zero idea what's going on in Thailand concerning LCFC.

 

Check the above examples. Nobody, Thai or otherwise, is using hashtag Fearless on Twitter in relation to Leicester City FC.

 

Thank. Fvck.

[BigMicky]

I'm sure that was their intention...

Hahahah of course its their intention!! You haven't got a clue.

[Voll Blau]

Hahahah of course its their intention!! You haven't got a clue.

 

It was the intention of Leicester City FC's marketing department to get people on an internet forum to argue about how shit a marketing ploy the use of the phrase "hastag fearless" is? Rightio.

 

I take it you don't  use Twitter yourself?

[Captain...]

We don't know their intention, maybe they used it to inspire the players to start with, because we certainly weren't fearless for the middle part of the season.

 

Does anyone remember the first time it was used?

 

Maybe it was just meant as a one off and we won, and being a superstitious lot maybe they don't want to get rid of it.

 

As a twitter hashtag it is shit as nobody uses it, if they were asking fans to upload their fan pics and videos onto twitter using #fearless and then it might pick up some traction, but at the moment it is just a thing they stick on flags and clappers.

 

Things like twitter trends can happen for no reason, or it can be manufactured, if they want to get #fearless trending then they are doing a poor job as they don't even use it on the official twitter feed. 

[BigMicky]

It was the intention of Leicester City FC's marketing department to get people on an internet forum to argue about how shit a marketing ploy the use of the phrase "hastag fearless" is? Rightio.

I take it you don't use Twitter yourself?

You do realise that a function of marketing is to create discussion and debate don't you? Clearly not.....

[Voll Blau]

You do realise that a function of marketing is to create discussion and debate don't you? Clearly not.....

 

Well who are they marketing this shithouse tagline to? We all support Leicester City already on here and, as has been made perfectly clear, nobody's fvcking using it anyway.

[Captain...]

You do realise that a function of marketing is to create discussion and debate don't you? Clearly not.....

 

I would disagree with that, the function of marketing is to create recognition, discussion and debate are a by-product, the problem is #fearless doesn't do that, most people don't recognise it as being associated with the club and those that do, don't really understand the association.

 

As I said above as a marketing campaign it is shit because they don't even use it on the official twitter site, nor website, nor do they do anything to encourage fans to use it.

 

Putting it on a flag, and clappers and the outside of the stadium is pointless if nobody uses it, a #fearless fans feature on the website and in the program, where people tweet their fan pics and videos with #fearless or tag them on facebook and the best ones get put on the website and in the program, this ties the 3 media together, with the fans and creates the association that the fearless hashtag as one that identifies fan contribution and differentiates it from official contribution from official sources. Then at least it would have a purpose/reason.

[BigMicky]

I would disagree with that, the function of marketing is to create recognition, discussion and debate are a by-product, the problem is #fearless doesn't do that, most people don't recognise it as being associated with the club and those that do, don't really understand the association.

As I said above as a marketing campaign it is shit because they don't even use it on the official twitter site, nor website, nor do they do anything to encourage fans to use it.

Putting it on a flag, and clappers and the outside of the stadium is pointless if nobody uses it, a #fearless fans feature on the website and in the program, where people tweet their fan pics and videos with #fearless or tag them on facebook and the best ones get put on the website and in the program, this ties the 3 media together, with the fans and creates the association that the fearless hashtag as one that identifies fan contribution and differentiates it from official contribution from official sources. Then at least it would have a purpose/reason.

There are many principles/functions of marketing, recognition is one but there are many many others.

How do you know that are not gearing up for a "fearless campaign" how about we see what comes of it before labeling it shit, now there's a thought.

[Dan]

I'm not defensive at all, just dont see the reason to moan and slag people off for it. Its because it doesn't fit in with some new age cool image of fans that some are so desperate for.

And yes, it helps if a slogan is catchy, 101 of marketing, by asking that question all of your points on slogans have been nullified.

 

Well they haven't considering a quick search of #fearless' on Twitter brings an extreme minority of things LCFC related.

 

It's pointless. No amount of 'rules' will nullify that.

[Wymsey]

Who came up with this 'Fearless' idea, in particular?

 

It's both slightly cringey but decent at the same time.