davieG Posted 14 October 2016 Posted 14 October 2016 Chelsea has signed a new kit deal with US sportswear giants Nike, in an agreement which marks the largest commercial deal in the club's history. Nike will provide the London club's kit from the 2017-18 season, after the Premier League team said in May it was ending its Adidas deal six years early. The deal is reported to be worth £60m a season for the next 15 years, but the club did not confirm any cash figures. Chelsea said it was an "incredibly exciting and important deal" for it. New markets Nike will produce strips for the first team, academy and ladies teams, as well as replica kit and clothing for the club's fans. Like most large Premier League clubs Chelsea is looking to expand its fan, and commercial, base into areas such as East and South East Asia, and also North America. Chelsea director Marina Granovskaia said: "We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world's elite football clubs." The Stamford Bridge club's deal with Nike is believed to be worth double its previous deal with Germany's Adidas, which was worth £30m a season. Rivals Manchester United's have the most valuable Premier League kit deal, which it signed with Adidas in July 2014 and is worth £750m over 10 years.
lgfualol Posted 14 October 2016 Posted 14 October 2016 Enough money for at least 1000 youth talents they'll never play in the first team.
Wymsey Posted 14 October 2016 Posted 14 October 2016 Figures are getting ridiculous. All about the brand nowadays.
MPH Posted 14 October 2016 Posted 14 October 2016 Look out for the phrase 'just do it' appearing in some interviews!
m4DD0gg Posted 14 October 2016 Posted 14 October 2016 What with our recent fame we should be trying to attract deals of this nature.
Samilktray Posted 14 October 2016 Posted 14 October 2016 Just now, m4DD0gg said: What with our recent fame we should be trying to attract deals of this nature. We've got a long way to go before we can get anywhere near these figures
AyewJoking Posted 14 October 2016 Posted 14 October 2016 lets just stick to the £250,000 puma genesis deals
SystonFox Posted 14 October 2016 Posted 14 October 2016 39 minutes ago, Larry_LCFC said: Absolutely ridiculous. Football is gone. Will only get worse. talksport with Durham and Goughie was interesting this evening discussing "do the players deserve the wages?" Well yes when footy generates this kind of income they need to be being paid accordingly. however Messi and Ronaldo earning £400k per week as a wage only helps the likes Harry Kane and Jonjo Shelvey earning £80k per week. Mediocrity will be far far higher rewarded in future due to the spiralling figures for sponsorship and tv deals.
Great Boos Up Posted 14 October 2016 Posted 14 October 2016 3 hours ago, Royston. said: lets just stick to the £250,000 puma genesis deals We missed a massive opportunity here. Surely as PL Champions watched with global audience there is a zero missing off that figure? We could have paid the 250K back to nullify the contract and still made 10x the profit.
GaelicFox Posted 14 October 2016 Posted 14 October 2016 6 minutes ago, Great Boos Up said: We missed a massive opportunity here. Surely as PL Champions watched with global audience there is a zero missing off that figure? We could have paid the 250K back to nullify the contract and still made 10x the profit. Seems a massive mistake now I think the man United deal with Adidas would be £1.25 BILLION over the same time length ! Scary shit
Great Boos Up Posted 14 October 2016 Posted 14 October 2016 2 minutes ago, GaelicFox said: Seems a massive mistake now I think the man United deal with Adidas would be £1.25 BILLION over the same time length ! Scary shit Established Premier League clubs don't make money from gate receipts! That's just atmosphere to promote brands and that's where the real money comes in. It's gladiator big name entertainment screened to a global audience and if we haven't got on board to this concept yet we will unfortunately slowly and surely drop away from the elite and spend our time travelling to Preston away. I don't mind, I enjoyed preston away!
GaelicFox Posted 14 October 2016 Posted 14 October 2016 15 minutes ago, Great Boos Up said: Established Premier League clubs don't make money from gate receipts! That's just atmosphere to promote brands and that's where the real money comes in. It's gladiator big name entertainment screened to a global audience and if we haven't got on board to this concept yet we will unfortunately slowly and surely drop away from the elite and spend our time travelling to Preston away. I don't mind, I enjoyed preston away! I like the gladiator stuff ... but league one was fun !
m4DD0gg Posted 15 October 2016 Posted 15 October 2016 Seems a long with our crap recruitment this summer the marketing dept have also failed to capitalize as well.
foxy boxing Posted 17 October 2016 Posted 17 October 2016 kerching. the pot of gold seems never ending
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