It's bollocks. These teams play for three weeks a year. They don't own the grounds. They don't own the players. Not all the best players play in it. Tickets are given away.
You will never make it a huge thing in this country. Cricket isn't the most popular sport and we have no idea about the true levels of fanbase.
I genuinely cannot believe the ECB have gone all in on this, to the point of moving The Ashes, the biggest series in the game, to accommodate it. And now they want Indian businessmen to basically take it over.