st albans fox Posted 3 January Posted 3 January 2 hours ago, ACF said: You’re right, and if this was reversed and Cov had dodgy deals, I’d be all over it. The truth is though, Leicester are totally incompetent at commercialising their assets. We have BC.Game paying a fee to be our club sponsor. That is driven by the market. If the club had half a brain, they would add King Power as additional sponsor to the books, at 75% of that predetermined market rate. Can’t get in trouble for it, it’s less than market rate. Why hasn’t Seagrave got a title sponsor? Why couldn’t it be the Bia Saigon Centre for the year? Why aren’t they trying to maximise the existing sponsor relationships to prove their value? Or are we content on relying on the list of Thai companies that are supporting because they’re doing us a favour. Note: commercialisation of assets for advertising purposes & managing sponsorships with sporting teams is my job. The EFL are hotter on this than the epl Also, king power are only allowed to put a certain level of sponsorship into the club. They could sponsor everything but the total would still have a ceiling. I assume that no one wants to sponsor the club to amounts that would make any difference and the club aren’t prepared to do any more dodgy deals beyond the bc game smoke and mirrors which the authorities are aware of but seem to ignore.
sm1 Posted 3 January Posted 3 January 38 minutes ago, Sky Blues said: I am used to it. Been going nearly 50 years. Seen about 45 relegation battles 🤣 I hope you do go up and make a fist of it in the PL. It's not impossible with some clever recruitment, plus Frank has knowledge of the PL. I know plenty of Cov fans and remember when they were travelling to Northampton for "home" games. 2 1
Claudio Fannieri Posted 3 January Posted 3 January (edited) 17 minutes ago, st albans fox said: The EFL are hotter on this than the epl Also, king power are only allowed to put a certain level of sponsorship into the club. They could sponsor everything but the total would still have a ceiling. I assume that no one wants to sponsor the club to amounts that would make any difference and the club aren’t prepared to do any more dodgy deals beyond the bc game smoke and mirrors which the authorities are aware of but seem to ignore. I do wonder if the club are missing a trick with sponsorship, I do wonder whilst BC Game offer the most in terms of sponsorship payment, if we were to think outside the box and go with a sponsor that was more synonymous with Leicester or one that got the attention of the fanbase, a bit like Spud Bros and PNE, the impact this could have overall on our commercial revenues and shirt sales/merchandise etc. Edited 3 January by Claudio Fannieri
VLC86 Posted 3 January Posted 3 January (edited) 11 minutes ago, Claudio Fannieri said: I do wonder if the club are missing a trick with sponsorship, I do wonder whilst BC Game offer the most in terms of sponsorship payment, if we were to think outside the box and go with a sponsor that was more synonymous with Leicester or one that got the attention of the fanbase, a bit like Spud Bros and PNE, the impact this could have overall on our commercial revenues and shirt sales/merchandise etc. Similar scenario with TV money being more of an income driver than tickets, sponsorship will massively out do shirt sales in the profit stakes. The club probably earn about £10 from each shirt they sell instead of adidas, so even if we had Walkers as a sponsor and sold 100k more shirts, the impact on sponsorship clearly isn’t going to be covered and more by sales. Also, Adidas would probably want us to agree to buy that amount of shirts in advance and therefore it would be a bigger risk. Edited 3 January by VLC86
Claudio Fannieri Posted 3 January Posted 3 January Just now, VLC86 said: Similarity scenario with TV money being more of an income driver than tickets, sponsorship will massively out do shirt sales in the profit stakes. The club probably earn about £10 from each shirt they sell instead of adidas, so even if we had Walkers as a sponsor and sold 100k more shirts, the impact on sponsorship clearly isn’t going to be covered and more by sales. Also, Adidas would probably want us to agree to buy that amount of shirts in advance and therefore it would be a bigger risk. Agree but there is more to it in terms of creating a positive environment and atmosphere, each time we announce another crypto/betting sponsor the detachment from the club just continues to grow. imagine if the club could do a deal for Kasabian to be front of shirt sponsor and perhaps include a Kasabian influenced away or 3rd kit, and as part of the deal they do a number of sell out gigs at the KP which they and the club take a split of the profits. Honestly think this would generate similar to what BC Game pay but create a very different atmosphere across the club. 1
Popular Post Corky Posted 3 January Popular Post Posted 3 January Any decent sponsorship deals were lost in the Premier League seasons. We have never tried to maximise our potential. 5
VLC86 Posted 3 January Posted 3 January 7 minutes ago, Claudio Fannieri said: Agree but there is more to it in terms of creating a positive environment and atmosphere, each time we announce another crypto/betting sponsor the detachment from the club just continues to grow. imagine if the club could do a deal for Kasabian to be front of shirt sponsor and perhaps include a Kasabian influenced away or 3rd kit, and as part of the deal they do a number of sell out gigs at the KP which they and the club take a split of the profits. Honestly think this would generate similar to what BC Game pay but create a very different atmosphere across the club. Absolutely, from a moral point of view that would absolutely make sense, but it sounded like you were just talking about financially. And re the Kasabian gig bit, good idea but I think it’s a bit simplistic to suggest it works like that.
Claudio Fannieri Posted 3 January Posted 3 January 4 minutes ago, VLC86 said: Absolutely, from a moral point of view that would absolutely make sense, but it sounded like you were just talking about financially. And re the Kasabian gig bit, good idea but I think it’s a bit simplistic to suggest it works like that. I completely appreciate it would be much more complex than the basic idea I have posted, it was just for illustration as to how we could be more creative to find ways of generating commercial revenue without pissing off the majority of our fanbase which is what we have managed to do for the last 4/5 years with the one year exception when KP returned for a season.
CrazyKopCorner Posted 3 January Posted 3 January 5 hours ago, Sky Blues said: That's not my idea of financially strong. It isn't even a strong plan. All the Prem money is gone but there's still vultures at the club taking out more than their fair share and there's nothing you can do about it. Football debts must be paid. Money definitely seems to be coming in from somewhere and I agree it's totally sustainable. Something looks as though it's due to happen one way or another - Are we being fattened up to sell?
Sky Blues Posted 3 January Posted 3 January 8 minutes ago, CrazyKopCorner said: Money definitely seems to be coming in from somewhere and I agree it's totally sustainable. Something looks as though it's due to happen one way or another - Are we being fattened up to sell? The money has come from a loan that takes every penny you're due before June 2028 which includes all Sky money owed. More like slimming down than fattening up. The big earners still in place need to be gone otherwise there could be sales to pay their wages they're sucking out. 2
Leicester_Loyal Posted 3 January Posted 3 January On 02/01/2026 at 12:39, WoodyFox said: Feels like the authorities are leaving it as late as possible to see how many points need to be deducted to ensure we end up in the relegation zone. Looking less and less atm! It's the opposite, we'll be deducted just enough to keep us in the league. If the deduction relegates us, it opens up another can of worms with regards to legal battles, one that will carry on for years. 1
Muzzy_no7 Posted 3 January Posted 3 January 4 hours ago, Craig said: It's not wrong... Haven’t said he was wrong 4 hours ago, The Year Of The Fox said: Not sure why we need to get all defensive over facts. Sooner we fans know we’re up shit street, the better Its actually good fans of other clubs are aware- people like these won’t pooh Pooh our boycott. It’s not defensive. I’ve been the first to call out our board, manager and players many a time. I would heavily question any Cov fan coming on here and their true intentions.
Sky Blues Posted 3 January Posted 3 January 9 minutes ago, Leicester_Loyal said: It's the opposite, we'll be deducted just enough to keep us in the league. If the deduction relegates us, it opens up another can of worms with regards to legal battles, one that will carry on for years. Or they're taking their time to see if a points deduction would make a difference and if not do it for next season. 1
Trav Le Bleu Posted 3 January Posted 3 January 1 hour ago, Claudio Fannieri said: I do wonder if the club are missing a trick with sponsorship, I do wonder whilst BC Game offer the most in terms of sponsorship payment, if we were to think outside the box and go with a sponsor that was more synonymous with Leicester or one that got the attention of the fanbase, a bit like Spud Bros and PNE, the impact this could have overall on our commercial revenues and shirt sales/merchandise etc. Should have gotten a big sponsor in immediately after our EPL title, but no. Huge mistake in my opinion. 2
Sky Blues Posted 3 January Posted 3 January 5 minutes ago, Muzzy_no7 said: Haven’t said he was wrong It’s not defensive. I’ve been the first to call out our board, manager and players many a time. I would heavily question any Cov fan coming on here and their true intentions. If you had nearly lost your club from a position similar you would look at it differently. I don't want any more supporters going through what we did but the list just gets longer. It's the turn of Sheffield Wednesday this season. Can see there being at least 1 more next season. Clubs have run out of money. That's why anyone with a half decent squad will have a chance this season. Next season looks the same with those coming down maybe not in a good position. 2
Terraloon Posted 3 January Posted 3 January 1 hour ago, Sky Blues said: If you had nearly lost your club from a position similar you would look at it differently. I don't want any more supporters going through what we did but the list just gets longer. It's the turn of Sheffield Wednesday this season. Can see there being at least 1 more next season. Clubs have run out of money. That's why anyone with a half decent squad will have a chance this season. Next season looks the same with those coming down maybe not in a good position. If you look at the notes attached to 23/24 accounts the contingency plans in place point to the fact that circa £110 million is in reserve should funds be needed around 40% of that was loans from KP and the other 60% would be purchase of shares. We simply don’t know what the current cash position is . It is possible that Top has pulled back from those commitments. It may be that the PSR numbers can’t accommodate any increase in equity . There are several possibilities but till we see the 24/25 accounts we really are in the dark
tomtom Posted 3 January Posted 3 January 3 hours ago, sm1 said: I hope you do go up and make a fist of it in the PL. It's not impossible with some clever recruitment, plus Frank has knowledge of the PL. I know plenty of Cov fans and remember when they were travelling to Northampton for "home" games. What a bell end. I hope Cov go up and get absolutely smashed every single week... breaking Derby (or Wolves ) record 1
CrazyKopCorner Posted 3 January Posted 3 January 3 hours ago, Sky Blues said: The money has come from a loan that takes every penny you're due before June 2028 which includes all Sky money owed. More like slimming down than fattening up. The big earners still in place need to be gone otherwise there could be sales to pay their wages they're sucking out. Makes sense - thanks for the explanation - we’re in proper shite aren’t we
Sky Blues Posted 3 January Posted 3 January 7 minutes ago, CrazyKopCorner said: Makes sense - thanks for the explanation - we’re in proper shite aren’t we The truthful answer is not many people will know for sure. It certainly doesn't look good though. But on the bright side there's several clubs now in financial difficulties who will all struggle to get squads together for next season. Add to this the promoted sides and you should reach safety even if it goes wrong. But the clowns in charge need to go before you even think about improving. 1
ACF Posted 3 January Posted 3 January 6 hours ago, st albans fox said: The EFL are hotter on this than the epl Also, king power are only allowed to put a certain level of sponsorship into the club. They could sponsor everything but the total would still have a ceiling. I assume that no one wants to sponsor the club to amounts that would make any difference and the club aren’t prepared to do any more dodgy deals beyond the bc game smoke and mirrors which the authorities are aware of but seem to ignore. You overlook the most important point, WHY does no one want to sponsor? Have we made it unaffordable? Or have we got the ability to show brands can get value out of it because we were just using KP for so long? Commercialisation is king in PSR world. 1
ACF Posted 3 January Posted 3 January 4 hours ago, Trav Le Bleu said: Should have gotten a big sponsor in immediately after our EPL title, but no. Huge mistake in my opinion. Correct. Massive failure
st albans fox Posted 3 January Posted 3 January 27 minutes ago, ACF said: You overlook the most important point, WHY does no one want to sponsor? Have we made it unaffordable? Or have we got the ability to show brands can get value out of it because we were just using KP for so long? Commercialisation is king in PSR world. Because the numbers companies are prepared to pay just won’t make much difference? For things like the training ground - what else isn’t sponsored ? Do clubs have sponsored stands? Surely it’s just the ground that gets sponsored. Can’t see much exposure in trying to name a stand.
davieG Posted 3 January Posted 3 January 46 minutes ago, st albans fox said: Because the numbers companies are prepared to pay just won’t make much difference? For things like the training ground - what else isn’t sponsored ? Do clubs have sponsored stands? Surely it’s just the ground that gets sponsored. Can’t see much exposure in trying to name a stand. ....and yet delaying paying people for a week seemingly does make a difference assuming it's a cashflow issue.
trabuch Posted 3 January Posted 3 January I wish we could just get this ****ing over and done with. Whatever it is.
filbertway Posted 3 January Posted 3 January Love that a Cov fan seems to have a better handle on our club than a good deal of our fans @Sky Blueshas been very sound I have one question, is Hadji Wright actually good? Every time I see him he looks like hes got all the tools aside from being able to kick a football in the opposition box haha. 2
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