MooseBreath Posted 4 November 2013 Posted 4 November 2013 Heard on the radio earlier that more and more shops are using face recognition in their security cameras so they can offer you personalised ads on screens as you walk around the store. Anyone else a bit disturbed by the ever-increasing amount of data being collected about us without explicit consent? Imagine all the data that is being linked. Faces linked to bank details linked to facebook accounts linked to where you live, who your friends are, your hobbies/interests linked to everything you buy linked to what times and on what days you go shopping linked to your fingerprint etc etc. You can imagine walking around a town centre in not so many years and having your face recognised by police wearing augmented reality glasses and all of your info flashing up in front of their eyes, like the phooking terminator or something. Properly scary shit if you ask me. Where the hell are the lefties who are supposed to care about this sort of thing? Not fashionable enough for them yet I suppose. Come on Guardian, time for you to do something useful.
purpleronnie Posted 4 November 2013 Posted 4 November 2013 Heard on the radio earlier that more and more shops are using face recognition in their security cameras so they can offer you personalised ads on screens as you walk around the store. Anyone else a bit disturbed by the ever-increasing amount of data being collected about us without explicit consent? Imagine all the data that is being linked. Faces linked to bank details linked to facebook accounts linked to where you live, who your friends are, your hobbies/interests linked to everything you buy linked to what times and on what days you go shopping linked to your fingerprint etc etc. You can imagine walking around a town centre in not so many years and having your face recognised by police wearing augmented reality glasses and all of your info flashing up in front of their eyes, like the phooking terminator or something. Properly scary shit if you ask me. Where the hell are the lefties who are supposed to care about this sort of thing? Not fashionable enough for them yet I suppose. Come on Guardian, time for you to do something useful. Hate it all with a passion Moose.
Strokes Posted 4 November 2013 Posted 4 November 2013 Hate it all with a passion Moose.The software needs to see your eyes as 85% of the recognition comes from them. Wear sunglasses and fúck the system.
purpleronnie Posted 4 November 2013 Posted 4 November 2013 The software needs to see your eyes as 85% of the recognition comes from them. Wear sunglasses and fúck the system. Yeah!!! Right on.
Strokes Posted 4 November 2013 Posted 4 November 2013 Yeah!!! Right on. You could have put some sunglasses on him.
purpleronnie Posted 4 November 2013 Posted 4 November 2013 You could have put some sunglasses on him.
Fox92 Posted 4 November 2013 Posted 4 November 2013 Read the article wrong on Google, I thought it was only petrol stations! Got me thinking, I'm only there for petrol so how can they advertise me something else!? Anyway, now I know it means in the stores, it seems weird. They have obviously always targeted us, their clubcard (I own one of them) is a massive part of their advertising. But I think doing it by CCTV is a bit wrong, slightly worrying... How come you can't seem to video stuff, yet Tesco will get away with monitoring everyone that walks in their stores? I mean, monitor the stores if you think there is a criminal around, but for everyone? Sounds odd to me. Also, how is this going to work? I'm one of those that's in and out, literally. I know what I'm going for, so no messing around here (the only time I am slowed down is when I'm with a girl). So, the CCTV sees me, then what? ... "Oh he has purchased 25 packets of winegums in the last week, so lets quickly run out to the store and offer them at buy two get another free so he buys it". Then what? Revert the price and now concentrate on someone else that's just walked in behind me?
AdamN Posted 4 November 2013 Posted 4 November 2013 Can't wait for the first person to walk by an advertising screen that flashes up cucumbers, vaseline and condoms.
Strokes Posted 4 November 2013 Posted 4 November 2013 Can't wait for the first person to walk by an advertising screen that flashes up cucumbers, vaseline and condoms.Stop watching me!
Captain... Posted 4 November 2013 Posted 4 November 2013 I'm pretty sure it will have been a theoretical discussion, probably after watching minority report, it certainly isn't in any shops I go to. I'm pretty sure any implementation would require someone signing up for it, and to be honest it is going to be a lot more hassle than it is going to be worth. What would be more likely is to have a chip in your clubcard, or a stoer card phone app, so as you walk in the store it can recognise you and make a suggestion on some of their special offers. You get consent by signing up for the clubcard and it is much easier to recognise a digital signal than someone's face. Take digital cameras and their "face recognition software" it can't always distinguish between what is and isn't a face when they are looking straight at them, so I think we are a long way off cameras being able to successfully identify someone. Based on that there will be lots of targetted adverts for Che Guevara.
ADK Posted 4 November 2013 Posted 4 November 2013 I don't think the left cares about civil liberty. I don't know many left wing countries where civil rights are top of the agenda. The lack of personal freedom is one of the most worrying aspects of the future in my opinion.
Beliall Posted 4 November 2013 Posted 4 November 2013 *changes facebook photo to one of ashole neighbour
Guest Posted 4 November 2013 Posted 4 November 2013 If I remember the last discussion surrounding data collection on here there were a significant amount of people who felt since they had nothing to hide it didn't really matter. Personally I think given some companies lax attitude towards protecting that data that they've collected in the past it's only a matter of time before someone exploits it.
Captain... Posted 4 November 2013 Posted 4 November 2013 http://www.bbc.co.uk/news/technology-24803378 Ah so a huge overreaction. What are they going to advertise though? It's a man aged 20-30 at a petrol station, our targetted marketing data shows that this demographic usually buys petrol, or porn, but mostly petrol. Quick lets advertise some petrol, just in case he forgot what he came for. It's a woman 30-40, our studies show this demographic usually buy, guess what, petrol. They would be better off scanning the car and announcing in a loud voice that the car is fvcking dirty and needs a wash, the car wash is round the back, or that they have something to cover up that nasty scratch.
MrSpaM Posted 4 November 2013 Posted 4 November 2013 So how exactly does it know its you? do they take your picture when you get a store card now?
Fox92 Posted 4 November 2013 Posted 4 November 2013 Ah so a huge overreaction. What are they going to advertise though? It's a man aged 20-30 at a petrol station, our targetted marketing data shows that this demographic usually buys petrol, or porn, but mostly petrol. Quick lets advertise some petrol, just in case he forgot what he came for. It's a woman 30-40, our studies show this demographic usually buy, guess what, petrol. They would be better off scanning the car and announcing in a loud voice that the car is fvcking dirty and needs a wash, the car wash is round the back, or that they have something to cover up that nasty scratch. I went to fill up this morning in my local Tesco's petrol station. According to that article, they may advertise chocolate bars? I don't get it. I'm at a petrol station to get petrol, not pick up four twirls and a double decker... I understand people might buy stuff as well as get petrol (in our's you can get drinks, newspapers and basics) but if people want to go that far surely they just walk less than a mile to the actual/real Tesco shop?
Captain... Posted 4 November 2013 Posted 4 November 2013 So how exactly does it know its you? do they take your picture when you get a store card now? It doesn't it guesses your gender and age, and chooses an age gender appropriate advert, in all seriousness despite my flippant post above, it will most likely advertise magazines and newspapers, chocolates are an impulse buy that you would get when paying, but you may not think to pick up your Heat or FHM when filling up, and it might make you think I'll pick up my magazine while I'm here instead of going straight to the till and pay. Although I tend to prefer the automated credit card pumps so I doubt it would work on them.
Strokes Posted 4 November 2013 Posted 4 November 2013 It doesn't it guesses your gender and age, and chooses an age gender appropriate advert, in all seriousness despite my flippant post above, it will most likely advertise magazines and newspapers, chocolates are an impulse buy that you would get when paying, but you may not think to pick up your Heat or FHM when filling up, and it might make you think I'll pick up my magazine while I'm here instead of going straight to the till and pay. Although I tend to prefer the automated credit card pumps so I doubt it would work on them.The one Tesco are using doesn't know who you are, but the police have a system that can identify a person in a croud in seconds. That probably isn't a bad thing, as long as you trust the police.
Stadt Posted 4 November 2013 Posted 4 November 2013 Personalised advertising can't be that great, the ads that appear on here for me are RAF, boat insurance and payday loans - I'm 15
ADK Posted 4 November 2013 Posted 4 November 2013 I'm getting ads at the bottom of the page for "icam d1000" "iris & face capture system".
sphericalfox Posted 4 November 2013 Posted 4 November 2013 That's going to be uncomfortable advertising for young lads still buying, some chewing gum, a packet of salt n'vinegar and brave enough to buy a copy of Readers Wives.
whoareyaaa Posted 4 November 2013 Posted 4 November 2013 I can only see one thing happening with this, it not actually happening. Its has so many flaws and surely you would have to agree to something before stores can read your face and then bang a load of offers your way? Even if that is the case, what if you have 50 people in one store and how the **** will they know what I have been looking at previously or would be interested in.
Trav Le Bleu Posted 5 November 2013 Posted 5 November 2013 So... let me get this right... because they recognise you, they can target you with advertisements... for things which you have no ability to refuse? Baaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!
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