Zingari Posted 25 October 2012 Posted 25 October 2012 Dynamic Pricing http://www.bbc.co.uk/sport/0/football/19716087 Good idea ? bad idea ? just a sign of the times ? Personally I think it looks a like a very good way of getting more bums on seats. opinions thoughts please ?
Babylon Posted 25 October 2012 Posted 25 October 2012 For comparison... Derby have had 27,437 against Wednesday 20,608 against Watford 20,063 against Charlton 21,347 against Burnley 22,059 against Brighton 22,958 against Blackburn 28,707 against Forest Cardiff have had 21,127 against Huddersfield 22,020 against Wolves 23,836 against Leeds 21,216 against Blackpool 20,278 against Brum 20,077 against Watford We've had 23,863 Peterborough 18,655 Blackpool 18,480 Burnley 20,815 Hull 22,529 Bristol City 25,726 Brighton
Dan Posted 25 October 2012 Posted 25 October 2012 I guarantee Leicester have brought in most money though which is why you can expect nothing to change, clubs put money over attendances and Leicester are no different, sadly.
Guest BlueBrett Posted 25 October 2012 Posted 25 October 2012 Has to be worth a try. Seems to work for the airlines. I'm not really sure how it maps across to football though. Sounds like tickets get more expensive the closer you get to the match based on the assumption that availability will be lower, but unless you are actually selling out surely it makes more sense when it becomes clear that you will have loads of seats left to actually drop the price of a ticket to try and squeeze in as much extra revenue as possible. Obviously they can't do that though because of fairness and the fact that nobody would buy in advance so projections would become impossible.
davieG Posted 25 October 2012 Posted 25 October 2012 As a ST holder if they introduced this then I feel they need to publish the ST dynamic prices for each match and demonstrate at the end of the season the total lowest matchday ticket prices do not out-value the ST price He told BBC Sport: "We have to educate the season ticket holder that no longer are they paying the same price for every game. "If someone buys a season ticket which costs £329, they will divide that in their head by 23 games and say that they pay £14.30 a game. "What they won't say is that the Bolton game may cost them £20, and the Barnsley game on a Tuesday night may be £8 to them. If they accept that variety, that allows us to discount the Barnsley game down to £10 for other ticket holders. However that could prove difficult because a game against Barnsley sitting at the top of the league when we play them would presumably be worth more than a relegated threatened poorly playing Forest played sometime in April. Football is so unpredicatable.
Trav Le Bleu Posted 25 October 2012 Posted 25 October 2012 As a ST holder if they introduced this then I feel they need to publish the ST dynamic prices for each match and demonstrate at the end of the season the total lowest matchday ticket prices do not out-value the ST price However that could prove difficult because a game against Barnsley sitting at the top of the league when we play them would presumably be worth more than a relegated threatened poorly playing Forest played sometime in April. Football is so unpredicatable. The season ticket is surely the daddy of dynamic pricing. You've paid for all your games before the season starts and should get the best price. People who pay game by game should pay a minimum of £1 or £2 a game more then the average of a season ticket, under a dynamic system. Of course, some ST holders will argue that they don't go to every game - but then, who's fault is that? Plus of course there's extra benefits such as reductions in the club shop and having the same seat every game.
Webbo Posted 25 October 2012 Posted 25 October 2012 The season ticket is surely the daddy of dynamic pricing. You've paid for all your games before the season starts and should get the best price. People who pay game by game should pay a minimum of £1 or £2 a game more then the average of a season ticket, under a dynamic system. Of course, some ST holders will argue that they don't go to every game - but then, who's fault is that? Plus of course there's extra benefits such as reductions in the club shop and having the same seat every game. For only £1 or £2 cheaper it wouldn't be worth buying a ST. Laying out that kind of money for a match 9 months away, especially as you might miss a game or 2. Really needs at least a fiver differential to make it worth while.
Trav Le Bleu Posted 25 October 2012 Posted 25 October 2012 For only £1 or £2 cheaper it wouldn't be worth buying a ST. Laying out that kind of money for a match 9 months away, especially as you might miss a game or 2. Really needs at least a fiver differential to make it worth while. There are already games, such as the fans fixtures, which are less than £5 difference.
davieG Posted 25 October 2012 Posted 25 October 2012 The season ticket is surely the daddy of dynamic pricing. You've paid for all your games before the season starts and should get the best price. People who pay game by game should pay a minimum of £1 or £2 a game more then the average of a season ticket, under a dynamic system. Of course, some ST holders will argue that they don't go to every game - but then, who's fault is that? Plus of course there's extra benefits such as reductions in the club shop and having the same seat every game. Absolutely but the ST holder needs to be sure that the club is making the total minimum dynamic matchday costs less than the ST and by some acceptable margin. if it's only £1 or £2 then those ST holders might decide it's not worth stumping up the lump sum in advance and committing themselves to every game especially if it turns out to be anything like some of the last ten seasons. I buy mine to save cost and to avoid the pain of having to purchase matchday tickets which can often be a real pain in the ass, shop discounts and having the same seat mean little to me. By the way did anyone notice the queue for collecting tickets for the Brighton game it was significantly longer than the one for purchasing on the night, imagine how much longer it would be with dynamic pricing which surely is to encourage pre-purchasing.
Super_horns Posted 25 October 2012 Posted 25 October 2012 I notice there is an MP saying fans should switch clubs to those who have cheaper prices...does he know most football fans won't just move clubs based on prices like you might with a super-market! Sure some might stop going or watch another side a few times but I doubt many will actually change supporting a team. We aren't like the footballers themselves! http://www.bbc.co.uk/sport/0/football/20078528
Webbo Posted 25 October 2012 Posted 25 October 2012 There are already games, such as the fans fixtures, which are less than £5 difference. That's just the odd game and a lot of ST holders aren't usually happy about it.
Corky Posted 25 October 2012 Posted 25 October 2012 I notice there is an MP saying fans should switch clubs to those who have cheaper prices...does he know most football fans won't just move clubs based on prices like you might with a super-market! Sure some might stop going or watch another side a few times but I doubt many will actually change supporting a team. We aren't like the footballers themselves! Dear me, some really don't understand.
Super_horns Posted 25 October 2012 Posted 25 October 2012 Dear me, some really don't understand. Me or him?
Jon the Hat Posted 25 October 2012 Posted 25 October 2012 I notice there is an MP saying fans should switch clubs to those who have cheaper prices...does he know most football fans won't just move clubs based on prices like you might with a super-market! Sure some might stop going or watch another side a few times but I doubt many will actually change supporting a team. We aren't like the footballers themselves! ...notes that the cheapest match-day ticket at Chelsea FC costs £41 and at West Ham FC costs £36 which is unaffordably high for many fans; and calls on honourable members to encourage people to go and see local non-League teams like Kendal Town or Barrow in the South Lakes, where ticket prices are 60-80% cheaper; and believes that switching to support non-League clubs will boost community football whilst also bringing collective consumer pressure on the top teams to reduce their prices. He is suggesting people who cannot really afford to watch their team instead go to watch their local non league club so you they get to see some football, while putting pressure on the Prem clubs by reducing demand and also benefitting the non league teams into the bargain.
Super_horns Posted 25 October 2012 Posted 25 October 2012 He is suggesting people who cannot really afford to watch their team instead go to watch their local non league club so you they get to see some football, while putting pressure on the Prem clubs by reducing demand and also benefitting the non league teams into the bargain. Maybe at some but most will have waiting lists with others ready to jump in and happy to pay what I agree are very inflated prices and they wouldn't like the quality of football I am sure. Also a lot of the top clubs don't rely on revenue from the fans..so long as Sky and the the sponsorship deals are around. Clubs like ours would be harder hit by fans not coming to the games because of the silly prices charged.
Captain... Posted 25 October 2012 Posted 25 October 2012 Interesting idea but will only work if it is likely to sell out, I think one idea would be to reduce the ticket price for each consecutive one, so if you do go to every home match paying for every ticket then it would work out more or less the same as buying a season ticket, discounts would also apply to away games, so over a season you get a cumulative discount of 1 percent for every match you attend so by the end of the season you get tickets up to 23% cheaper if only applied to home games, or 46% cheaper if you go to all home and away, and throw cup games in there and it could be 50% off. Season ticket holders automatically get the 23% for away and cup games from the start of the season. Basically encourage people to come to more games and reward loyalty.
Captain... Posted 25 October 2012 Posted 25 October 2012 Or do it like price drop tv, the more people who buy it the lower the price for everyone. You buy at a price you are happy with and then if it goes lower bonus if not, well you were happy with the price at the time. I don't like the idea of someone paying twice as much as me, to watch the same match just because I timed my ticket buying better. If anything it will drive away some of the undecided and those who like to pay on the day and keep themselves flexible to sudden changes in plans.
davieG Posted 25 October 2012 Posted 25 October 2012 Interesting idea but will only work if it is likely to sell out, I think one idea would be to reduce the ticket price for each consecutive one, so if you do go to every home match paying for every ticket then it would work out more or less the same as buying a season ticket, discounts would also apply to away games, so over a season you get a cumulative discount of 1 percent for every match you attend so by the end of the season you get tickets up to 23% cheaper if only applied to home games, or 46% cheaper if you go to all home and away, and throw cup games in there and it could be 50% off. Season ticket holders automatically get the 23% for away and cup games from the start of the season. Basically encourage people to come to more games and reward loyalty. I don't see how you can include away games unless it was a FL initiative and all clubs were involved.
The People's Hero Posted 25 October 2012 Posted 25 October 2012 I go and watch Maidstone fairly often and thats not even that cheap Things cost more these days. If you don't want to go, don't. No one is forcing anyone. I think the dynamic pricing is a good idea. ST holders who moan about it have too much time on their hands. Would they rather the seat was empty?
yorkie1999 Posted 25 October 2012 Posted 25 October 2012 I notice there is an MP saying fans should switch clubs to those who have cheaper prices...does he know most football fans won't just move clubs based on prices like you might with a super-market! Sure some might stop going or watch another side a few times but I doubt many will actually change supporting a team. We aren't like the footballers themselves! http://www.bbc.co.uk...otball/20078528 So now we know which websites MP's read to keep in touch with the public.. http://newsthump.com/2012/10/18/football-fans-urged-to-shop-around-for-cheaper-clubs-to-support/
flowwolf Posted 25 October 2012 Posted 25 October 2012 Tuesday nights match said it all. What is there to debate ? tickets priced at an affordable price given today's economic climate and a bloody good crowd considering it was a wet Tuesday night in a championship standard of football game. Even if it broke even with the usual priced matches surely they must realise the difference a larger crowd makes not to mention lots of kids were brought to the match because Dad could afford to take them . Why don't they just for a trial period lets say five matches see if it is financially viable to drop the prices , even if they break even it's better to have more fans there than rows of empty seats that speak volumes about the current set up.
Guest MattP Posted 25 October 2012 Posted 25 October 2012 I notice there is an MP saying fans should switch clubs to those who have cheaper prices...does he know most football fans won't just move clubs based on prices like you might with a super-market! Sure some might stop going or watch another side a few times but I doubt many will actually change supporting a team. We aren't like the footballers themselves! http://www.bbc.co.uk...otball/20078528 That pretty much sums up the fantasy world a lot a Liberal Democrats live in, cringeworthy stuff, ffs.
accessory Posted 26 October 2012 Posted 26 October 2012 I go and watch Maidstone fairly often and thats not even that cheap Things cost more these days. If you don't want to go, don't. No one is forcing anyone. I think the dynamic pricing is a good idea. ST holders who moan about it have too much time on their hands. Would they rather the seat was empty? Sadly, quite a few would. The moan-in and the Mercury are full of whinges if we have more than 2 or 3 fans' fixtures in a season. People can be so precious about the privileges a small piece of plastic may bestow on them. I think we had about 6 in the first season at Filbert Way, mainly because the club took a decision to maximise the fanbase in order to impress potential investors. But there also some premium fixtures too. Look up the attendances and our home record that season. Maybe it's a strategy that should be reintroduced.
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