“We don’t make sense to purchase” no football club makes sense to purchase, they almost all make massive losses.
They’re bought because people act a seat at the table, personal/brand awareness, sportswashing and for egos.
We’re a premier league club in all but name but as a distressed asset we’ll be much cheaper - if you back yourself to install the right team we’re a better purchase than say, Norwich (even if we’re more expensive) because there’s proof of concept as a top 8 PL club.