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davieG

Leicester City Announce Exclusive Singha Beer Partnership

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Posted
Leicester City and Singha Beer are toasting the start of the new Barclays Premier League season with the announcement of a new three-year deal.
- Singha Beer announced as Official Platinum Partner and Exclusive Beer Partner of Leicester City Football Club. 
- New deal sees Singha Beer become the Official Sponsor of the Spion Kop Stand 
- Singha Beer will be the only beer available at King Power Stadium 
 
Leicester City and Singha Beer are toasting the start of the new Barclays Premier League season with the announcement of a new three-year deal. 
 
Singha Beer has long been a favourite of Foxes fans at King Power Stadium and the new deal will now see the company become both an Official Platinum Partner and Beer Partner. 
 
As part of this exclusive partnership, Singha Beer will also now be the Official Sponsor of the Spion Kop as well as becoming the only beer available inside King Power Stadium. 
 
The Blue Army have already developed a taste for Singha Beer, as courtesy of Leicester City owners Vichai and Aiyawatt Srivaddhanaprabha, each supporter was given a complimentary beer to mark the Club’s promotion to the Premier League in 2014.
 
And with Singha Beer branding now set to be prominent throughout King Power Stadium ahead of the new season, that relationship continues to grow. 
 
Leicester City Commercial Director Ian Flanagan said:“Our partnership with Singha has gone from strength to strength in recent seasons, enhanced by the fantastic relationship that exists between Singha and King Power, the Club’s parent company. 
 
“As well as being a loyal supporter, Singha has readily shared in celebrating the Club’s recent successes, endearing itself further to our supporters as a brand they can truly identify with. We are delighted that Singha will continue to be part of our family of partners for the next several years.” 
 
Mr. Jaturon Himathongkom, Singha Beer’s International Sports Marketing Director, said:“As a Thai-owned, Premier League football club with great history and ambition, Leicester City is a club we are very proud to be associated with and we look forward to improving our working relationship in the coming season.”

Read more at http://www.lcfc.com/news/article/leicester-city-announce-exclusive-singha-beer-partnership-2601476.aspx#WJsvzYIvQiGFAceF.99

Guest MattP
Posted

Best bit of news all summer.

Posted

I was fearing that the kop had been renamed the Singha beer South Stand or something shit

Posted

Not to rain on the parade but if this is the only beer available and they still only sell the bottles for £3.50 (I could be wrong) then you're now paying £7 a pint at the King Power... I'll reserve my judgement until tomorrow but if this is the case, it's a big kick in the teeth for fans.

Posted

They had it on tap at a few grounds last year, it's ok beer as well,they had a range of beers in hospitality last year I guess that's all finished as well

Guest MattP
Posted

Yeah it will be 7 quid if you want a pint but it's a sad state of affairs when I'd rather pay that than 3.50 for a pint of piss otherwise known as Carlsberg.

Posted

Trying to entice fans to come in early by selling mega expensive shite beer rather than expensive shite beer, I'll continue drinking in decent pubs thanks

Posted

Well,what was the situation with the beer on Saturday ??

Was it expensive

£4.

 

They were also not allowed to sell more than four pints during one order. Was ridiculous. My mate stood there and ordered 4, gave £20, got £4 change and ordered 1 more.  lol

Posted

£4.

 

They were also not allowed to sell more than four pints during one order. Was ridiculous. My mate stood there and ordered 4, gave £20, got £4 change and ordered 1 more.  lol

I feel for the staff always getting silly rules like that

£4 for what's a decent pint is ok actually

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