The Singha Stadium

[Wymsey]

Call it the damn library. Results are that matters in the stadium, not the damn name

[Jackirius]

Ever since Singha has popped up i've been seeing their logo and name posted around everywhere.

[talkfoxes.com]

The Filbert Stadium

[Raj]

It's inevitable the current owners will do anything they can to rinse as much ££££ as they can.Everyone and everything will be sponsored

I think if you are too slow walking past the club shop you too will be stamped with a massive sponsorship logo on your head!!

[Collier]

Well not really, since we've been associated with Walkers for 20 odd years. Shirt sponsor could be singha beer, and the King Power stadium is a more acceptable stadium name.

They're changing too much too soon though. And setting silly expectations that can't be achieved through money alone, promotion this season when we're bottom 3?!

I'm fearful about whats next on the change list, the badge is my guess.

Sorry, how is King Power Stadium any more acceptable than Singha?

Or are you just moaning for the sake of moaning for something that really isn't that important? All a stadium name is is advertising and branding. Nothing more. Anything that can bring an extra bit of financial clout to the club is good in my eyes, I can remember reading / hearing somewhere that Walkers paid a pretty minimal fee for the naming rights anyway.

Yeah, Top's going to change the badge, and Filbert the Fox will become a fucking polar bear or something like that to make us stand out. Eegit.

[Edmund]

All a stadium name is is advertising and branding. Nothing more.

It's a sad day for football when fans now accept a stadium name doesn't need to be affiliated to location or landmark.

I find it hard to believe fans don't mind the stadium name being changed at leisure or wouldn't batter an eyelid i it became a www. or e-mail address.

I accept Walkers is also branding but the club and the city have always had a healthy local relationship with Walkers.

I refuse to refer to the stadium as The Singha and will carry on with Walkers as that was what it was christened.

In some ways it's a blessing in disguise that Filbert Street got demolished. It would have brought a tear to my eye seeing that place being renamed The Singha stadium and the away stand being moved to the other side of the stadium.

[Fosse Boy]

It's a sad day for football when fans now accept a stadium name doesn't need to be affiliated to location or landmark.

I find it hard to believe fans don't mind the stadium name being changed at leisure or wouldn't batter an eyelid i it became a www. or e-mail address.

I accept Walkers is also branding but the club and the city have always had a healthy local relationship with Walkers.

I refuse to refer to the stadium as The Singha and will carry on with Walkers as that was what it was christened.

In some ways it's a blessing in disguise that Filbert Street got demolished. It would have brought a tear to my eye seeing that place being renamed The Singha stadium and the away stand being moved to the other side of the stadium.

Good post. Football fans seem to be happy to dismiss their own clubs' heritages all too readily nowadays, which as you say is sad.

[Guest bennytwohats]

I find it hard to believe fans don't mind the stadium name being changed at leisure or wouldn't batter an eyelid i it became a www. or e-mail address.

Wouldn't work though, would it?

[the_foxes_till_i_die]

I'd be slightly pissed off if they changed the name!!

[Guest bennytwohats]

To be honest, it's one corporation to another. I can see why people would be pissed off if we were still filbert street...

To be fair the new name is shit, but then the Walkers stadium is shit too, it's very much like for like in my eyes.

[Wymsey]

Rice bowl anyone?

[Edmund]

Wouldn't work though, would it?

It happened at Newcastle

[Salieri]

I think it's more a case of we have accepted the inevitability of it rather than not caring about it.

There's so much to dislike about football these days and this is just one of many issues.

[Guest bennytwohats]

It happened at Newcastle

This is news to me!

Well, fair play, i'm shocked but concede the point! There is surely a line that has been crossed with that one!

[CosbehFox]

Good post. Football fans seem to be happy to dismiss their own clubs' heritages all too readily nowadays, which as you say is sad.

Its not the fans though who dismiss it. You speak to locals who've all had new stadium, very few call it by the sponsor. It will be a reference to the part of the city or similar, take Eastlands ala Man City for example.

[katieakita]

All,

Couldn't give a toss what they call the ground when i take my boys still remind them where Filbo was, we,ve just moved the grass a few hundred yards thats all, i don't go to the walkers i go to see the City and for all the problems with a corporate name it can always be worse:

"PRIDE PARK"

Now that does take the piss.

ATB

Paul

[Wymsey]

All,

Couldn't give a toss what they call the ground when i take my boys still remind them where Filbo was, we,ve just moved the grass a few hundred yards thats all, i don't go to the walkers i go to see the City and for all the problems with a corporate name it can always be worse:

"PRIDE PARK"

Now that does take the piss.

ATB

Paul

I would go there to see some GOOD football rather than our stadium with a much better atmosphere

[davieG]

Its not the fans though who dismiss it. You speak to locals who've all had new stadium, very few call it by the sponsor. It will be a reference to the part of the city or similar, take Eastlands ala Man City for example.

Which is much easier to do if it existed with a 'local' name before the sponsorship was added.

I very rarely refer to it by any name as to me it doesn't have one. I'm not keen even on Filbert Way which was just something the club came up with to pacify the the anti Walkers Bowl crap.

It's seems most refer to it as the Walkers or Filbert Way / The Way I would prefer Raw Dykes or Freemans Wharf but unless you can get universal agreement on a 'local' alternative it'll end up being referred to by what ever the current sponsored name is because far too many 'new' fans wont know any different and who can blame them.

[katieakita]

I would go there to see some GOOD football rather than our stadium with a much better atmosphere

GOOD football who would they be playing

[Collier]

It's a sad day for football when fans now accept a stadium name doesn't need to be affiliated to location or landmark.

I find it hard to believe fans don't mind the stadium name being changed at leisure or wouldn't batter an eyelid i it became a www. or e-mail address.

I accept Walkers is also branding but the club and the city have always had a healthy local relationship with Walkers.

I refuse to refer to the stadium as The Singha and will carry on with Walkers as that was what it was christened.

In some ways it's a blessing in disguise that Filbert Street got demolished. It would have brought a tear to my eye seeing that place being renamed The Singha stadium and the away stand being moved to the other side of the stadium.

Did I say that the stadium name doesn't need to be affiliated to location etc? No, I didn't, so don't quote me on that. We're talking about a change of name in terms of rights, all that's changing is the sponsor, and I couldn't really give a flying fuck.

Walkers, manufacturing aside, has fuck all to do with Leicester, and, as Benji has clearly said, is part of the multi-national Pepsico now anyway. 'The Walkers' in itself sounds pathetic and I never refer to it as that, neither do I refer to it as Filbert Way which also sounds like a lame attempt to create some kind of traditional name for the ground.

Walkers to Singha isn't exactly hard to accept, although I guess that must mean I wouldn't give a toss if it became the 'http://www.foxestalk.co.uk/forums/index.php?app=forums&module=post&section=post&do=reply_post&f=1&t=68670 Stadium tomorrow morning'? Fuck right off.

Naming the stadium after a url is a different kettle of fish altogether and to say some fans wouldn't mind it being changed to that because they couldn't really care about this name change reeks of snobbery on your part to be honest.

Just because I don't despise this name change with a passion for no particular reason, does not mean I wouldn't bat an eyelid if we became some sort of joke with a retarded name that wouldn't sit well.

Good post. Football fans seem to be happy to dismiss their own clubs' heritages all too readily nowadays, which as you say is sad.

As I've said, the Walkers to Singha, is there really all that heritage there?

Hardly as if the club is selling out, all that's changing is the naming rights. It's hardly the end of the world.

[Koke]

It's inevitable the current owners will do anything they can to rinse as much ££££ as they can.Everyone and everything will be sponsored

I think if you are too slow walking past the club shop you too will be stamped with a massive sponsorship logo on your head!!

And goal scorers and subs.

"The Leicester City goal scorer, sponsored by Motorola Renew, is number 10 Andy King"

"Substitution for Leicester, sponsored by Boudreaux's Butt Paste, replacing number 7 Paul Gallagher is number 23 Franck Moussa.

[Lillehamring]

i think the suggestions that our thai owners have no respect for the heritage of the club is also unfair and untrue.

you only had to see how pleased they were saying 'leicester' in interviews and putting the badge everywhere.

the whole point of them buying an english club is because it is an english club, that's the appeal, that's how they make money.

the reason we have an asian beer as a sponsor is because that is where their contacts are based, they're not goin to have allied fucking carpets, because they don't know anyone who owns that company.

if anything we should be proud of this connection, those who saw the thaliand game will know that we are global partners with singha in the same way man u and chelsea are.

do you people not want success, or do you want to be one of these clubs that disappear of the face of the earth after a century of mediocrity?

who knows how long the thais will stick around, but they won't want to quit without making some return, and the higher our profile is the more likely it will be that someone equally powerful will take us over if that should happen.

[Alexikokopops]

i think the suggestions that our thai owners have no respect for the heritage of the club is also unfair and untrue.

you only had to see how pleased they were saying 'leicester' in interviews and putting the badge everywhere.

the whole point of them buying an english club is because it is an english club, that's the appeal, that's how they make money.

the reason we have an asian beer as a sponsor is because that is where their contacts are based, they're not goin to have allied fucking carpets, because they don't know anyone who owns that company.

if anything we should be proud of this connection, those who saw the thaliand game will know that we are global partners with singha in the same way man u and chelsea are.

do you people not want success, or do you want to be one of these clubs that disappear of the face of the earth after a century of mediocrity?

who knows how long the thais will stick around, but they won't want to quit without making some return, and the higher our profile is the more likely it will be that someone equally powerful will take us over if that should happen.

Stop talking sense boy! We can't let these Thai bastards ruin our association with the a crisp manufacturer that's owned by a North American company (Frito-Lay) which is in turn a subsidiary of Pepsico. PEPSICO IS PART OF OUR HERITAGE!!!!!!!!!!!!!!

[stripeyfox]

What about something really catchy like Pierrepont's "City Business Stadium"

[PAULCFC]

Can't be bothered to find the post now,but some one said they say "going down the city",I used to say "going down filbert street",but now say "going down the city".