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Nick

FBS

By Nick, in Leicester City Forum

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Chelmofox

Chelmofox

Posted
Posted
5 minutes ago, urban.spaceman said:

Rumours on social media that the deal is over due to relegation. Any ITKs able to confirm?

Amazes me this deal. I wonder how many football fans decide to give FBS a go after seeing Leicester play? Take up has to be minuscule and I can’t imagine would be any different with us in the championship. 

Bluearmyfox28

Bluearmyfox28

Posted
Posted
2 hours ago, Chelmofox said:

Amazes me this deal. I wonder how many football fans decide to give FBS a go after seeing Leicester play? Take up has to be minuscule and I can’t imagine would be any different with us in the championship. 

Honestly other than the ones I’m already aware of, I’ve never looked at a shirt sponsor and thought “oh they sponsor my club let me look into them and return the favour”. 
 

I’m just interested in how much they’re giving us and if it looks nice on the shirt lol 

Stuntman_Mike

Stuntman_Mike

Posted
Posted
1 minute ago, Bluearmyfox28 said:

Honestly other than the ones I’m already aware of, I’ve never looked at a shirt sponsor and thought “oh they sponsor my club let me look into them and return the favour”. 
 

I’m just interested in how much they’re giving us and if it looks nice on the shirt lol 

The thing is sponsors wouldn't pay the money to be on the shirts if it wasn't worthwhile. Companies don't sponsor clubs with that clubs fans in mind, it's the global audience it reaches.

Chelmofox

Chelmofox

Posted
Posted
3 minutes ago, Stuntman_Mike said:

The thing is sponsors wouldn't pay the money to be on the shirts if it wasn't worthwhile. Companies don't sponsor clubs with that clubs fans in mind, it's the global audience it reaches.

Well, im presuming FBS hadn't found it worthwhile hence finding the excuse to get out, although reach is clearly impacted by the drop.  I kind of get sponsors looking to increase brand awareness by getting on a PL shirt, so brands like Cazoo, Amex, Three and Cinch etc make sense to me. But after 2 years, i still have no idea wtf an FBS is and i bet the vast majority who watch us think the same. And their pre roll music on the LCFC TV website if bloody annoying.  

Nalis

Nalis

Posted
Posted
2 hours ago, Chelmofox said:

Amazes me this deal. I wonder how many football fans decide to give FBS a go after seeing Leicester play? Take up has to be minuscule and I can’t imagine would be any different with us in the championship. 

I wont go into details but from articles that have been out there the whole arrangement goes in the 'intriguing' category...

  • Like 1
gw_leics772

gw_leics772

Posted
Posted
22 minutes ago, Bluearmyfox28 said:

Honestly other than the ones I’m already aware of, I’ve never looked at a shirt sponsor and thought “oh they sponsor my club let me look into them and return the favour”. 
 

I’m just interested in how much they’re giving us and if it looks nice on the shirt lol 

I still can't eat golden wonder after the good old days. 

  • Haha 1
Cincinnati Fox

Cincinnati Fox

Posted
Posted
2 hours ago, Chelmofox said:

Amazes me this deal. I wonder how many football fans decide to give FBS a go after seeing Leicester play? Take up has to be minuscule and I can’t imagine would be any different with us in the championship. 

I think this for most sponsorship deals and advertising in general. Unless it something you want or need you don’t notice it

  • Popular Post
gw_leics772

gw_leics772

Posted
  • Popular Post
Posted
9 minutes ago, gw_leics772 said:

I still can't eat golden wonder after the good old days. 

Subliminal messaging. I've just realised this is the tip of the iceberg.my TV is LG. 

 

And my tiles are shit. 

  • Haha 7
Leeds Fox

Leeds Fox

Posted
Posted
3 hours ago, Chelmofox said:

Amazes me this deal. I wonder how many football fans decide to give FBS a go after seeing Leicester play? Take up has to be minuscule and I can’t imagine would be any different with us in the championship. 


I don’t think that’s the main purpose of many sponsorship deals anymore. It seems like most sponsorships give companies/businesses some form of legitimacy (possibly the wrong word to use) within their areas of operation. It gives them a greater standing within industry, enabling them to conduct business in arenas they may not have previously been considered etc. 

 

I probably haven’t articulated that very well, as it’s way out of my professional capacity. The point I’m making is, sponsorship at PL level isn’t solely about selling a product or service to a consumer on the high street anymore. 

  • Like 1
STUHILL

STUHILL

Posted
Posted
1 minute ago, Leeds Fox said:


I don’t think that’s the main purpose of many sponsorship deals anymore. It seems like most sponsorships give companies/businesses some form of legitimacy (possibly the wrong word to use) within their areas of operation. It gives them a greater standing within industry, enabling them to conduct business in arenas they may not have previously been considered etc. 

 

I probably haven’t articulated that very well, as it’s way out of my professional capacity. The point I’m making is, sponsorship at PL level isn’t solely about selling a product or service to a consumer on the high street anymore. 

Spot on. FBS weren't really interested in picking up average users from this shirt deal. It was much more about legitimising themselves as a big and respected company amongst their peers and investors. Sponsoring a Premier League team gets you that.

  • Thanks 1
Chelmofox

Chelmofox

Posted
Posted
1 minute ago, Leeds Fox said:


I don’t think that’s the main purpose of many sponsorship deals anymore. It seems like most sponsorships give companies/businesses some form of legitimacy (possibly the wrong word to use) within their areas of operation. It gives them a greater standing within industry, enabling them to conduct business in arenas they may not have previously been considered etc. 

 

I probably haven’t articulated that very well, as it’s way out of my professional capacity. The point I’m making is, sponsorship at PL level isn’t solely about selling a product or service to a consumer on the high street anymore. 

You articulated it perfectly. FBS probably only needs a few hundred very wealthy clients to make excellent money, and being a business that is likely a bit 'creative' with the tax it pays (i cant really tell where the business is based, and see addresses in Belize, Columbia and Cyprus)  a top tier PL shirt sponsor can help gloss over a lot of issues. 

  • Like 1
  • Thanks 1
Bourbon Fox

Bourbon Fox

Posted
Posted (edited)
1 minute ago, HybridFox said:

Are we doing a Forest then?

I was literally taking the piss out of that yesterday ffs

 

Well not literally, obviously 

Edited by Bourbon Fox
  • Haha 1
Leeds Fox

Leeds Fox

Posted
Posted

For what it’s worth (on a slight tangent), getting back to the Premier League could be KPs trump card with regards keeping their Duty Free monopoly.

 

Having such a strong link to a successful club in the most watched league in the world keeps Thailand firmly in the eyes of the whole world and in a positive light too.

 

King Power and Kuhn Top are seen in such high regard for the work they do in the community and in general, building a football club that nobody really dislikes (everyone loved us after 15/16). Regardless of what any new potential Thai rulers think, surely they’ll be looking to feather their own nest. KP help them with that. 
 

It wouldn’t surprise me if KP see how the first 10 games pan out and have a look at whether they want to take the shirt sponsorship.
 

 

STUHILL

STUHILL

Posted
Posted
10 minutes ago, Chelmofox said:

You articulated it perfectly. FBS probably only needs a few hundred very wealthy clients to make excellent money, and being a business that is likely a bit 'creative' with the tax it pays (i cant really tell where the business is based, and see addresses in Belize, Columbia and Cyprus)  a top tier PL shirt sponsor can help gloss over a lot of issues. 

I remember looking into them when they first signed and found similar oddities! Nothing compared to what the Saudis are up to mind :dry:

Freeman's Wharfer

Freeman's Wharfer

Posted
Posted

No chance this sponsorship was ever completely clean. You only have to look at the FBS website and how basic it is to know that they were never likely to have been operating at a level that justified a Premier League sponsorship.

 

The whole league is littered with back-handers and shady deals thanks to FFP.

  • Like 2

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