New Sponsor BC.GAME

[Chrysalis]

4 hours ago, Globalfox said:

Can you define putting a decent chunk if they put in 50 million only 25 could be used towards the team rest on infrastructure or academy. Our real problem is we still have too high a wage bill with old dross. Until we can get rid of all of them we will struggle.

Indeed bc.game doesnt solve the spending problem. Neither does owner investment.

Instead of getting rid of the dads army, and replacing them with young hungry low wage players from the academy, we selling academy players as soon as they leave the factory to fund the dads army wages.

Edited Tuesday at 16:34 by Chrysalis

[Foxes_Trust]

 

 

[Gamble92]

You'd think they'd be more checks in place for sponsorship. One look at FBS and BC Game's website and customer service shows you neither are fit to be advertised in English football. That's without even going into the gambling side of it. They are not real companies. 

[Wymsey]

15 hours ago, Gamble92 said:

You'd think they'd be more checks in place for sponsorship. One look at FBS and BC Game's website and customer service shows you neither are fit to be advertised in English football. That's without even going into the gambling side of it. They are not real companies. 

Bet the headquarters of such companies aren't grand..

[Sly]

Removing this stain on our football club, was a simple way of re-engaging fans. 
 

Instead they have decided to completely ignore that and continue as if nothing has happened.

 

If ever we needed confirmation that the idiots in the ivory tower don’t listen, then it is this. 
 

Imagine if we were Marseille. King Power are quite lucky we have a chill vibes fanbase. 

 

 

[Gamble92]

7 hours ago, Wymsey said:

Bet the headquarters of such companies aren't grand..

Didn't someone do a bit of digging and find a high street shop in Singapore as the main HQ for one of them?

[davieG]

Merc

 

'Ignored' - Leicester City fan groups release statement over BC.Game sponsorship announcement
The Foxes Trust and Union FS have released a joint statement on Leicester City's partnership

Josh Holland Leicester City correspondent
07:00, 09 Jul 2026
Updated 09:51, 09 Jul 2026

BC.Game

Leicester City fan groups have joined together to release a statement in protest of the club's extended agreement with BC.Game as its front-of-shirt sponsor.

The Foxes have repped the gambling company on the front of their shirts for the last two seasons now after agreeing a two-season deal. In 2024, the club described the partnership as "one of the most valuable in Leicester City history".

In October 2025, the Foxes Trust, Foxes Pride and Union FS released a joint statement highlighting their concern about the sponsorship and urged the club to "reconsider" it.

 

Now, BC.Game will stay on the front of City's shirts for the 2026/27 season and another statement has been released by the Foxes Trust and Union FS. Including a quote by Annie Ashton, wife of Luke Ashton (who died in 2021) and Anti-Gambling Campaigner, it read: "Last season, in response to the Club renewing its partnership with BC.Game, we shared Annie's words above because they captured perfectly the impact that gambling can have.

"A year on, they remain as true as ever.

"The Club has now confirmed that BC.Game will continue as front-of-shirt sponsor for a third consecutive season, something that would now be banned if we were still a Premier League club. We are dismayed by this decision.

"In the Foxes Trust's recent End of Season Survey, 73% of fans surveyed felt negative or very negative about the partnership, with 56.2% describing themselves as very negative. Fewer than 5% felt positively about it.

 

"Nothing has changed in the meantime to ease the concerns we and others have repeatedly raised. BC.Game remains unlicensed to operate in the UK. Questions about the legitimacy of the companies behind the brand, their history and their treatment of customers have never been satisfactorily answered.

"Independent investigative journalism has continued to probe these issues and the picture that emerges is no more reassuring.

"The Club had an opportunity this summer to listen to what supporters have told it repeatedly and to choose a sponsor that doesn't carry regulatory risk, generate controversy or sit at odds with its supporters values. Supporters have again been ignored.

[SemperEadem]

9 minutes ago, davieG said:

Merc

 

'Ignored' - Leicester City fan groups release statement over BC.Game sponsorship announcement
The Foxes Trust and Union FS have released a joint statement on Leicester City's partnership

Josh Holland Leicester City correspondent
07:00, 09 Jul 2026
Updated 09:51, 09 Jul 2026

BC.Game

Leicester City fan groups have joined together to release a statement in protest of the club's extended agreement with BC.Game as its front-of-shirt sponsor.

The Foxes have repped the gambling company on the front of their shirts for the last two seasons now after agreeing a two-season deal. In 2024, the club described the partnership as "one of the most valuable in Leicester City history".

In October 2025, the Foxes Trust, Foxes Pride and Union FS released a joint statement highlighting their concern about the sponsorship and urged the club to "reconsider" it.

 

Now, BC.Game will stay on the front of City's shirts for the 2026/27 season and another statement has been released by the Foxes Trust and Union FS. Including a quote by Annie Ashton, wife of Luke Ashton (who died in 2021) and Anti-Gambling Campaigner, it read: "Last season, in response to the Club renewing its partnership with BC.Game, we shared Annie's words above because they captured perfectly the impact that gambling can have.

"A year on, they remain as true as ever.

"The Club has now confirmed that BC.Game will continue as front-of-shirt sponsor for a third consecutive season, something that would now be banned if we were still a Premier League club. We are dismayed by this decision.

"In the Foxes Trust's recent End of Season Survey, 73% of fans surveyed felt negative or very negative about the partnership, with 56.2% describing themselves as very negative. Fewer than 5% felt positively about it.

 

"Nothing has changed in the meantime to ease the concerns we and others have repeatedly raised. BC.Game remains unlicensed to operate in the UK. Questions about the legitimacy of the companies behind the brand, their history and their treatment of customers have never been satisfactorily answered.

"Independent investigative journalism has continued to probe these issues and the picture that emerges is no more reassuring.

"The Club had an opportunity this summer to listen to what supporters have told it repeatedly and to choose a sponsor that doesn't carry regulatory risk, generate controversy or sit at odds with its supporters values. Supporters have again been ignored.

Still the Facebook lot are defending the club and sticking the boot in on other fans over this.

[The Doctor]

On 04/07/2026 at 15:00, st albans fox said:

Seems that the family/king power/someone is prepared to put money into the club via the dodgy sponsor 

 

despite the yuk nature of the sponsor, that’s a positive sign 

ok, but why do it with such an unethical front. If you want to set up a shell company as a front to sponsor and get around owner investment rules, there are so many ways you could do it that aren't gambling sponsors despite the general movement against them due to the lives they destroy.

[SemperEadem]

1 minute ago, The Doctor said:

ok, but why do it with such an unethical front. If you want to set up a shell company as a front to sponsor and get around owner investment rules, there are so many ways you could do it that aren't gambling sponsors despite the general movement against them due to the lives they destroy.

In their thoughts would it be look we tried that with the dodgy empty warehouses in Sheffield and got caught. So have to get it further afield. 

[foxgas]

I can't understand why we would have a sponsor that we can't put on the shirts we buy for our kids, or the youngsters that play for us. Money should not be the only driver in these decisions.

[SemperEadem]

Just now, foxgas said:

I can't understand why we would have a sponsor that we can't put on the shirts we buy for our kids, or the youngsters that play for us. Money should not be the only driver in these decisions.

Because King Power couldn’t give a **** about morality of it, purely numbers.

[davieG]

15 minutes ago, foxgas said:

I can't understand why we would have a sponsor that we can't put on the shirts we buy for our kids, or the youngsters that play for us. Money should not be the only driver in these decisions.

Seemingly BC Game don't care if it gets little or no exposure in theory the only shirts carrying it could be the players if all fans bought the one without. Which leads one to think it's not about exposure of BC Game and more about moving  money around.

[RoboFox]

On 08/07/2026 at 10:04, Gamble92 said:

You'd think they'd be more checks in place for sponsorship. One look at FBS and BC Game's website and customer service shows you neither are fit to be advertised in English football. That's without even going into the gambling side of it. They are not real companies. 

It seems they do actually operate as a crypto casino, but it's just a totally unregulated and highly problematic. There are stories all over the internet from users claiming they basically freeze people's accounts when they want to withdraw funds, and they declared bankruptcy rather than pay out after being found to have owed one player £1.5m. 

 

This article says in 2025, BC Game became the second largest referrer of traffic to BetBlocker, which offers tools to block access to gambling platforms - yet these ****s are based on the fringes of international law meaning they do not pay taxes or contribute to gambling harm reduction and addiction support groups.

 

Our good old Family Club™ is basically legitimising an illegal, totally unethical company. 

 

 

Edited Thursday at 15:58 by RoboFox

[SemperEadem]

2 minutes ago, RoboFox said:

It seems they do actually operate as a crypto casino, but it's just a totally unregulated and highly problematic. There are stories all over the internet from users claiming they basically freeze people's accounts when they want to withdraw funds, and they declared bankruptcy rather than pay out after being found to have owed one player £1.5m. 

 

This article says in 2025, BC Game became the second largest referrer of traffic to BetBlocker, which offers tools to block access to gambling platforms - yet these ****s are based on the fringes of international law meaning they do not pay taxes or contribute to gambling harm reduction and addiction support groups.

 

Our club is basically legitimising an illegal, totally unethical company. 

 

I'm not sure whether the people who run the club are thick, scumbags, or both. 

Bloody Foxes UnTrust and Union FS who do they think they are!!?!!!

[Chelmofox]

6 minutes ago, RoboFox said:

It seems they do actually operate as a crypto casino, but it's just a totally unregulated and highly problematic. There are stories all over the internet from users claiming they basically freeze people's accounts when they want to withdraw funds, and they declared bankruptcy rather than pay out after being found to have owed one player £1.5m. 

 

This article says in 2025, BC Game became the second largest referrer of traffic to BetBlocker, which offers tools to block access to gambling platforms - yet these ****s are based on the fringes of international law meaning they do not pay taxes or contribute to gambling harm reduction and addiction support groups.

 

Our club is basically legitimising an illegal, totally unethical company. 

 

I'm not sure whether the people who run the club are thick, scumbags, or both. 

I was in the US last week and hit with loads of ads for BC Game on reputable sites. Had an active website too. 

 

Obvs dont care for it so didnt look any further, but it looked more legit than i imagined. 

[Corky]

5 hours ago, SemperEadem said:

Still the Facebook lot are defending the club and sticking the boot in on other fans over this.

No surprise, they cannot face the reality that their "wonderful owners" are being shown up as crap and are lashing out instead of accepting it is done with this lot.

[lfu]

https://www.theguardian.com/society/2026/jul/12/uk-unlicensed-casinos-football-sponsorship-gambling-commission

Ministers are poised to launch a crackdown on unlicensed casinos sponsoring British sports teams, amid criticism that a delay to the proposals has opened the door for offshore gambling firms to strike lucrative deals with Premier League clubs.

Progress with plans to kick unlicensed gambling operators out of football has stalled since February, when the Department for Culture, Media and Sport (DCMS) said a review would begin in spring.

 

The consultation will be launched this week, well-placed sources told the Guardian.

 

can't come soon enough

[jammie82uk]

On 09/07/2026 at 11:14, davieG said:

The Club has now confirmed that BC.Game will continue as front-of-shirt sponsor for a third consecutive season, something that would now be banned if we were still a Premier League club.

Just to add to that Gambling is banned on the front of shirts but they are still allowed on the sleeves of shirt 

[davieG]

16 minutes ago, jammie82uk said:

Just to add to that Gambling is banned on the front of shirts but they are still allowed on the sleeves of shirt 

What a half cock decision.  So still on the sleeves that fans can easily read in the stands and in the pubs.

[OntarioFox]

The dodgy dealings at this club would make Farage and his mates blush. Grotesque that we've still got this sham on our kit.

[jammie82uk]

1 hour ago, davieG said:

What a half cock decision.  So still on the sleeves that fans can easily read in the stands and in the pubs.

Yep i only realized when Bournemouth recently announced a gambling site as their sleeve sponsor for the next 3 seasons 

[Zear0]

Come on guys, get behind the team and our sponsors.