Marketing emails from club

[filthyfox]

There seem to be a lot of these flying around.

Does anyone actually feel the urge to buy ANYTHING?

 

I can't even bear the thought of wearing my shirt at the moment!

[Guest David Oldfields Gate]

I'd buy a RODGERS OUT tee shirt.

[Stadt]

It's not a very well designed email either, terrible use of space above the fold. Just about every function at the club is rubbish besides the groundstaff  

 

[lcfc278]

19 minutes ago, Stadt said:

It's not a very well designed email either, terrible use of space above the fold. Just about every function at the club is rubbish besides the groundstaff  

 

Someone at the club clearly feels like everything needs to have its own strapline as well.

 

The kind of marketing our club do is fine for a standard large business and fine for the kind of people who often buy things from the club for their children/grandchildren/friends etc. but don't necessarily follow the club like an average football fan. With football it needs a different kind of approach. The day or the Monday after a defeat sometimes the last thing I want to think about is LCFC but no we're still bombarded with this crap.

[Manini]

It’s not marketing as such, but must be shit for the social media teams at clubs who are struggling. I see ours have posted the goal again from Saturday, who the **** is arsed, we lost anyway  I know they’ve got a job to do, and they have to try and tow a party line, but I just imagine it’s a very weird state of affairs when we’re completely horseshit week in week out. 

[AjcW]

7 minutes ago, Manini said:

It’s not marketing as such, but must be shit for the social media teams at clubs who are struggling. I see ours have posted the goal again from Saturday, who the **** is arsed, we lost anyway  I know they’ve got a job to do, and they have to try and tow a party line, but I just imagine it’s a very weird state of affairs when we’re completely horseshit week in week out. 

It's a bit of a shame really as we were starting to develop a bit of a personality, and clearly had a fan in charge of things, but it's gone as flat as the performances. 
 

Like you say weird sector as you can't exactly roll out the banter if you're losing every week  

 

Also in reference to some of the above, pay peanuts, you get monkeys... It's a sorry state of affairs when there's no way I could ever work for my club in my sector without taking a whacking great pay cut.

Edited 10 October 2022 by AjcW

[Manini]

2 minutes ago, AjcW said:

Also in reference to some of the above, pay peanuts, you get monkeys...

I get the feeling that this is commonplace across a number of industries with regards to social media teams. “Newer” form of comms, so companies feel like they can pay a grad £24k a year and that will suffice. As you say, you get what you put in. You’d like to think that companies would realise that social media will be the most engaged with form of marketing and comms these days, and having a solid social media strategy and putting that in to practise would be a top priority - just like you would with a web or graphic team for example. 

[AjcW]

2 minutes ago, Manini said:

I get the feeling that this is commonplace across a number of industries with regards to social media teams. “Newer” form of comms, so companies feel like they can pay a grad £24k a year and that will suffice. As you say, you get what you put in. You’d like to think that companies would realise that social media will be the most engaged with form of marketing and comms these days, and having a solid social media strategy and putting that in to practise would be a top priority - just like you would with a web or graphic team for example. 

Yeah it's not just at Junior level either, it's low across the board in football, which is crazy given clubs turnover and also the amount of hours teams have to put in/family time/traditional social hours given up.

[Stadt]

4 hours ago, AjcW said:

Yeah it's not just at Junior level either, it's low across the board in football, which is crazy given clubs turnover and also the amount of hours teams have to put in/family time/traditional social hours given up.

The email marketing alone would pay for itself. The club probably have a mailing list of 50k extremely engaged fans and they try to flog £200 bomber jackets on the back of a defeat  

 

I remember you saying similar when the sales & marketing manager job came up for Leics CCC.

[Mike1983]

No one here fancy a Ward shirt?

[HybridFox]

Half and half Brendan and Kolo onezies 

[HitchinFox]

I've noticed that there seems to be an increased amount of marketing emails, yes. 

 

Having said that, it could be that there's been no increase – it's just that the complete tone-deaf messaging and approach to them has made me actually notice them for the first time. 

 

Today's one was a great example. It was headlined "It's Beginning to FEEL a Lot Like Christmas..."

 

Is it really? Not for me. Bottom of the league doesn't exactly get me in the festive spirit. 

Although, I guess they do say that Christmas is a time for giving. And we've certainly been doing our best to hand points away....

 

 

 

 

[Eskay]

I'm getting bombarded at the moment with their emails!! Want me to open one???....have the subject line as 'He's been sacked!'

[Lambert09]

3 minutes ago, Eskay said:

I'm getting bombarded at the moment with their emails!! Want me to open one???....have the subject line as 'He's been sacked!'

Title: 'He's been sacked!'

 

Body: Father christmas has been busy adding £200 bomber jackets to his sack, get yours quick as they are a limited edition Thai drum style 

[moore_94]

Just now, Lambert09 said:

Title: 'He's been sacked!'

 

Body: Father christmas has been busy adding £200 bomber jackets to his sack, get yours quick as they are a limited edition Thai drum style 

You know I would actual rate it if they did something like this, or even a tweet

 

Would proper wind everyone up 

[fox_up_north]

They normally go into a filtered folder but there's more of them now. I never read them, except for the ones about actual useful info - ticket sale dates, travel, etc.

 

I really don't care what Evans has to say about our last defeat. Let him do his talking on the pitch. 

[CosbehFox]

Always an error with them too. 
 

One week it was your home priority points inserted to an email about an away game. 
 

This week it’s a pre season signing session which had to be corrected to mid season. 
 

Does no-one check or dunmy run what’s going out? 

[RoboFox]

Starting to regret buying the Brendan Rodgers plushie. My cat keeps trying to bury it in the garden where he goes for a poo.

[Pliskin]

I sent them an email telling them to sack Rodgers, and I the next email that I received was about resales of your E-season ticket……

[Miquel The Work Geordie]

On 10/10/2022 at 15:46, AjcW said:

Yeah it's not just at Junior level either, it's low across the board in football, which is crazy given clubs turnover and also the amount of hours teams have to put in/family time/traditional social hours given up.

 

I clocked a job ad for a graphic designer at a club the other day, junior level - 16-18k p/a and the spec was insane in what they expected for someone a) fresh out of uni and b) for that price.

 

I applied for a digital / motion design role with City a good 5 years back and they got back to me about half a year later asking me for an interview, just very shit.

Edited 11 October 2022 by Miquel The Work Geordie

[Nalis]

11 hours ago, Miquel The Work Geordie said:

 

I clocked a job ad for a graphic designer at a club the other day, junior level - 16-18k p/a and the spec was insane in what they expected for someone a) fresh out of uni and b) for that price.

 

I applied for a digital / motion design role with City a good 5 years back and they got back to me about half a year later asking me for an interview, just very shit.

I have limited experience in football in the past but jobs with football clubs in the football league and premier league in general seem to be very poorly paid and over subscribed as they know the demand is there.