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davieG

Premier League agrees major deal for Chinese TV rights

By davieG, in Leicester City Forum

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davieG

davieG

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The Premier League has agreed a major new deal for its TV rights in China, which could be worth up to $700m (£560m).

The three-year contract with Chinese video streaming service PPTV is set to be the league's biggest-ever overseas broadcast sale.

A PPTV source told the BBC a deal was in place.

If the reported value is confirmed, it would be worth ten times more than the league's current China TV deal.

The Premier League is yet to comment.

Superpower ambitions

PPTV is owned by Chinese retailer Suning, which is already invested in European football after it bought a controlling stake in Italian club Inter Milan in June.

China's President Xi Jinping has led a drive for businesses to invest more in football in a bid to turn the country into a footballing superpower.

He has set a target for the nation to be the world's biggest sports economy by 2025.

Manchester City playersImage copyrightALL SPORT Image captionChinese investors took a 13% stake in Manchester City in December 2015

Manchester City, West Bromwich Albion and Aston Villa are among the English clubs to have received investment from China over the last year.

Audiences for Premier League football are also growing strongly in China, with English clubs seeing the world's second largest economy as a major growth market.

The nation's own Super League is also helping to fuel the boom, as it attracts well-known players and managers from the European leagues.

The Associated Press news agency reported that the TV deal would be worth $700m, working out at $233m-a-year starting in the 2019-2020 season. Other reports have suggested the deal is worth $600m.

Supporters in ChinaImage copyrightGETTY IMAGES Image captionFootball is enjoying a boom in China, with the nation's Super League attracting top players

The Premier League's largest overseas TV rights deal is currently with US broadcaster NBC, which paid $1bn for six seasons, or $167m per campaign.

But the main source of the league's income still comes from the UK.

British broadcasters Sky and BT last year agreed to pay a record £5.14bn for three seasons, starting with the current 2016-2017 campaign.

Analysis by Robin Brant, BBC News, Shanghai

If Manchester United and other top English Premier League clubs are willing to parade their players in a series of exhibition games across China as soon as the domestic season is finished, then you can see how important this market is.

EPL (as it's known here) is big. The fact that even David Beckham's son is the centrepiece of an advert for a smartphone in China shows you the strength of its appeal.

Basketball is long established in China. The NBA has a huge following. Rugby Union, Cricket and the NFL all have ambitions here.

But China's association with English football is deepening.

Chinese investors have acquired what seems like most of the West Midlands clubs in a show of status and financial might, but also for some a genuine attempt to build new brands that could appeal beyond their domestic base.

This broadcast deal, unsurprisingly, reveals how important web-based distribution is here for certain types of entertainment.

But what you might call 'revenue issues' remain.

There are plenty of illegal ways to watch EPL games in China and I'm pretty sure that the England away kit I saw listed on a very well-known Chinese internet retailer - for the equivalent of £7.50 - wasn't the real deal.

Ted Maul

Ted Maul

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All getting a bit obscene and tedious.

 

They need to find a way for this money to filter down the divisions. £10m a year is nothing for Premier League clubs, but could secure lower league clubs' long-term futures.

Barky

Barky

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1 hour ago, Ted Maul said:

All getting a bit obscene and tedious.

 

They need to find a way for this money to filter down the divisions. £10m a year is nothing for Premier League clubs, but could secure lower league clubs' long-term futures.

Wouldn't work because as soon as the money came in wages and transfer fees would go up. The only way it would work would be in conjunction with something like a wage or transfer cap, but I don't think many clubs are in favour of that.

Barky

Barky

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31 minutes ago, Voll Blau said:

Can see this meaning more kick-off time changes to suit Chinese audiences.

East coast china is 8 hours ahead so our 3pm kick offs are 11pm on a Saturday night there which is already a pretty good time for a game, so I don't think we'll see many changes even if they do have the power to dictate when games are played, which I strongly doubt.

Ted Maul

Ted Maul

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29 minutes ago, AndWhat? said:

Buzzing for the 2am Saturday kick off. 

It's the 39th game of the season away in Guangzhou vs Arsenal which I'm looking forward to most...

Ted Maul

Ted Maul

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6 minutes ago, Barky said:

Wouldn't work because as soon as the money came in wages and transfer fees would go up. The only way it would work would be in conjunction with something like a wage or transfer cap, but I don't think many clubs are in favour of that.

You're right, football's governing bodies definitely need to look at wage caps soon.

 

They could work out a system where the clubs receive instalments rather than a lump-sum though, and put an agreement in place that they have to spend a certain amount on academy, training ground, stadium, running costs, etc.

 

It would take some work, but it would really benefit a lot of clubs.

foxy boxing

foxy boxing

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the trough is never big enough now, the money needs to be spread out so all of football benefits not just the top clubs. these foreign owners and media outlets are not just investing for the benefit of the premier league, they will want to have a big say on how things are run and no doubt league matches on pretty much everyday or so, so as to maximize their investment.they will want the same glamour clubs that they know at the top end season after season 

sylofox

sylofox

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Posted
56 minutes ago, Barky said:

Wouldn't work because as soon as the money came in wages and transfer fees would go up. The only way it would work would be in conjunction with something like a wage or transfer cap, but I don't think many clubs are in favour of that.

The only reason it would not work is the prem clubs vote on it and are greedy.

wages only go up because the prem advertise what clubs are getting. If the prem stated that Chinese money was all going to the champs div 1 and 2 no wages would go up off the back of it. As has been said many times football is a business now like in industry now nobody cares about other businesses just there own.

AKCJ

AKCJ

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Thought we'd kicked football square in the knackers but it seems we've only provoked them into thinking "Oh god, the big teams need more money".

 

Even if only 10% of this trickled down to lower league football we'd see better facilities at those teams and we'd see better competition, better players produced and we might go back to being proud of English footie again.

 

****ing hate football some times.

AKCJ

AKCJ

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2 hours ago, Barky said:

East coast china is 8 hours ahead so our 3pm kick offs are 11pm on a Saturday night there which is already a pretty good time for a game, so I don't think we'll see many changes even if they do have the power to dictate when games are played, which I strongly doubt.

Was going to post this.

 

A 12 noon kick off is 8pm on a Saturday. Nothing overly drastic about that.

AjcW

AjcW

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I can imagine something similar to what they do in Italy with their Super Cup... Charity Shield played in China. 

styeclla

styeclla

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4 hours ago, AndWhat? said:

Buzzing for the 2am Saturday kick off. 

It would be 8am in China. Perhaps there will be fewer games kicking off at 6pm or 9pm?

People living in HK (and mainland China) have got used to stay up and watch live stream games. 

Merging Cultures

Merging Cultures

Posted
Posted
6 hours ago, Barky said:

East coast china is 8 hours ahead so our 3pm kick offs are 11pm on a Saturday night there which is already a pretty good time for a game, so I don't think we'll see many changes even if they do have the power to dictate when games are played, which I strongly doubt.

11pm is a pretty good time for a game?

 

You don't have kids or a job do you?

Barky

Barky

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Just now, Merging Cultures said:

11pm is a pretty good time for a game?

 

You don't have kids or a job do you?

11pm on a Saturday night? Same time as match of the day. I reckon most Chinese football fans are youngish males, they probably enjoy catching a live game while out on the piss with their mates.

promised land

promised land

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6 hours ago, Ted Maul said:

It's the 39th game of the season away in Guangzhou vs Arsenal which I'm looking forward to most...

lol its happened already with that game the Americans call football at Wembley and soon to be at Spurs new ground.

 

Might be a reality one day 

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