Leicester City For Sale (Ongoing Thread)

[st albans fox]

25 minutes ago, PingCower said:

Leicester is four times the size in terms of population, and that (potential) fanbase is hugely valuable. It is bigger than, say, Nottingham, Brighton or Newcastle. 

Leicester potential fanbase is bigger than Newcastle and forest ? 
 

You’ll get a debate over forest but no one is arguing about Newcastle !

[MPH]

5 hours ago, Pita said:

Why would anyone want to buy us. Just wait a few months we will be bankrupt then get us on the cheap 

 

right. And when we go into administration we get a 15 point deduction which could lead to another season in division 1 and that would slow progress down even more. RIGHT NOW is the best time for us to get out of this division

[wurmer]

56 minutes ago, FoxFossil said:

£140m is small change for Lineker now he's franchised his podcasts to Netflix. Add in a couple of Hollywood A listers and we're in business.

Wonder if Top actually cares who he sells to, to protect his Dads legacy? Or if its out of his hands now?

Lineker wants to stay a millionaire and not piss it away on the money pit that is owning an underperforming football club.

[bmt]

15 minutes ago, st albans fox said:

Leicester potential fanbase is bigger than Newcastle and forest ? 
 

You’ll get a debate over forest but no one is arguing about Newcastle !

He means the city by population i imagine.

[Ian Nacho]

6 hours ago, Sly said:

On the principle of why would someone pay more for Leicester over Middlesborough.

 

I think the value of a football club is based on four things.

 

1. Playing squad - we’ve gone from €520m in 21/22, to €60m as of today. Bonkers. Middlesborough has a more valuable squad than us. If anything as we sell players, it will drop in the immediate future. However I would

anticipate the likes of Page, Carr, Nelson etc will have breakout years and the values increase with a return to the Championship.

 

2. Infrastructure - we win this with ease. Stadiums are relatively similar, we are more ideally located being in the Midlands. We have one of the world’s best training facilities. Belvoir Drive if you need it, then you consider all the land we own for the stadium redevelopment. 
 

3. Brand - again, this is in our favour, as we have a larger reach albeit we haven’t capitalised on it very well at all. You could argue you’d make the £40’lm difference back in a rebuilding Leicester documentary in a similar vein to the ones Sunderland / Wrexham have trotted out. Russell Martin would be a great front for this. 
 

4. Future earnings potential - This is 50/50. Short term I’d suggest you’d get more from Middlesbrough, due to them being in the Championship. Longer term, with our foreign fan base, expansion potential etc, we are a better bet.

 

That makes sense ….. I think. 

I think our brand and our global pull are very overstated. Of course, we're probably a name that more people across the world would recognize than the likes of Middlesbrough, but I'm not really sure how that translates to significant income. Even in Thailand, people don't really care about us. It's the Premier League brand, which we have been associated with for so long, which has boosted our global brand, but the longer we're not part of that, the weaker the image gets.

[Pita]

26 minutes ago, MPH said:

 

right. And when we go into administration we get a 15 point deduction which could lead to another season in division 1 and that would slow progress down even more. RIGHT NOW is the best time for us to get out of this division

For us it’s the best time but for a investor totally wrong time could save them a fortune 

[Heathrow fox]

7 hours ago, Sly said:

I do think as time goes by, we’ve sort of lent so much it’s become a little bit “seriously, we are starting to sound like Forest”. 
 

The real reach is social media really and ours is dwindling as we are in free fall.

 

I think we are now down in something like 125th in the world, and 10th in the UK, albeit we have the social media reach of 3 or 4 times the size of Middlesbrough. 
 

 

 

 

Social Media.Are we talking non active subscribers here?If so it’s a worthless statistic.

A quick look at last seasons YouTube  views shows where we are currently.Middlesboro regularly beat us

[PingCower]

2 hours ago, st albans fox said:

Leicester potential fanbase is bigger than Newcastle and forest ? 
 

You’ll get a debate over forest but no one is arguing about Newcastle !

Nooo… I just meant it is a bigger city. Leicester is the only major club in the county and has quite a large uncontested local fanbase potential. By contrast Sheffield has two teams, Notts Forest/County (even Stoke has Port Vale…). The Tyne/Wear area is much bigger but has several teams based there. On that metric alone it seems a decent prospect.

[PAULCFC]

Newcastles catchment area is way bigger than than Notts/Derby/Leicester combined........it goes just above the river Wear right through Nortumberland and to the Scotish boarders.Can't remember a day when i didn't see a person in a Toon shirt up here!.......but i keep wearing my city shirt and have had a good few conversations about the state of our club!!

[Sly]

6 hours ago, Ian Nacho said:

I think our brand and our global pull are very overstated. Of course, we're probably a name that more people across the world would recognize than the likes of Middlesbrough, but I'm not really sure how that translates to significant income. Even in Thailand, people don't really care about us. It's the Premier League brand, which we have been associated with for so long, which has boosted our global brand, but the longer we're not part of that, the weaker the image gets.

I agree with you. 
 

2015 - 2017, we were very recognisable. I’m

not sure enough people externally now care about the FA Cup either, for that to change the dial.
 

However, if you were to say I’m just nipping to Jack Wills, Superdry and Hollister to do some clothes shopping, then off to Prezzo for lunch, then to game to pick up Witcher 3. Hopefully my Fitbit clocks the 19,000 steps I’m going to do.

 

That mosh mash of a sentence makes sense in 2016ish. Those brands don’t really carry anywhere near the weight now. 
 

We are more marketable than Middlesbrough, however I’d say we have been overtaken by the likes of West Ham, Forest, Leeds, Wrexham, Sunderland etc, so are already falling.

[Sly]

The other thing is, I’m sure others have said it.

 

The potential sale of us is not a new thing, we have been up for sale for some time. 
 

We are a failing business.
 

At what point does King Power asset strip the football club and run into the ground, if we are a continual money loss maker for them.  
 

We are hived off into mini companies etc, so easy enough to take assets like the training ground out and sell it to King Power Holdings Ltd. Then the football club and all of it is left to dwindle into administration.

 

I’d be somewhat weary currently if I was a supplier to the club, as if they can’t find a buyer now and ”signals” are coming out that we are for sale, is it last chance saloon? 

[LCFCJohn]

3 hours ago, PAULCFC said:

Newcastles catchment area is way bigger than than Notts/Derby/Leicester combined........it goes just above the river Wear right through Nortumberland and to the Scotish boarders.Can't remember a day when i didn't see a person in a Toon shirt up here!.......but i keep wearing my city shirt and have had a good few conversations about the state of our club!!

I was going to say just to the same! They have such a large catchment as there is nothing from Newcastle to the border and even as far as Edinburgh on the other side really. My experience of Northumberland (fantastic area) is that there’s lots of Geordies there. 
 

It always surprises me that Berwick can’t manage a team that could hold its own in the English league, say League 2 or National League level. In reality they can’t even hold their own in the Scottish leagues. Maybe a victim of location as the town seems big enough and could draw from above and below. Towns like Alnwick and Morpeth are probably too small and much closer to Newcastle but Berwick surprises me. 

[Foxin_Mad]

I’d think buying the club in Administration is risky as by that point the club could be heading into the 4th tier where the rebuild is tougher and you lose even more of the income generation. It might be cheaper but there is also a chance it’s harder to stop the rot. 

[Foxin_Mad]

1 hour ago, Sly said:

The other thing is, I’m sure others have said it.

 

The potential sale of us is not a new thing, we have been up for sale for some time. 
 

We are a failing business.
 

At what point does King Power asset strip the football club and run into the ground, if we are a continual money loss maker for them.  
 

We are hived off into mini companies etc, so easy enough to take assets like the training ground out and sell it to King Power Holdings Ltd. Then the football club and all of it is left to dwindle into administration.

 

I’d be somewhat weary currently if I was a supplier to the club, as if they can’t find a buyer now and ”signals” are coming out that we are for sale, is it last chance saloon? 

Thing is without the football club the other things aren’t really assets unless they can find someone else who has a use for a stadium in Leicester and a training ground at Seagrave 

[Nolucklcfc]

3 minutes ago, Foxin_Mad said:

I’d think buying the club in Administration is risky as by that point the club could be heading into the 4th tier where the rebuild is tougher and you lose even more of the income generation. It might be cheaper but there is also a chance it’s harder to stop the rot. 

Think it’ll be done before then but a lot depends on this season 

[Sly]

8 minutes ago, Foxin_Mad said:

Thing is without the football club the other things aren’t really assets unless they can find someone else who has a use for a stadium in Leicester and a training ground at Seagrave 

Agreed. Seagrave is “easy” enough to sell I think. 
 

Golf course, Spa, Hotel, Forest Training Ground.

 

If you were buying the Stadium I’m not so sure. What does it become? A dodgy music venue at best? Leicester isn’t exactly on every bands world tour list 

[Sly]

9 minutes ago, Nolucklcfc said:

Think it’ll be done before then but a lot depends on this season 

I think it depends on the buyer. Reality is if it goes into admin, we could have a whip around and buy it.

[reynard]

13 hours ago, Sly said:

A footballing person who wants to invest for the long term, wants us out of League 1 ASAP. So you buy before we get hit with points deduction and likely prolonged stay in League 1. 
 

A merchant looking to make profit off the bones, buys when we are in admin. 

I agree.  Also going into administration means there is a chance that players will not have been paid. If this was to be the case that would mean that, as a club, we would have broken the contract with the players thus allowing them to move, if the could, at will. Leaving us with potentially no or fewer  playing staff.

Whether Top or King Power, any longer, have the financial ability to support the club over anything other than the short term is in question.

The, relatively quick sale, of some of our saleable assets, and the fact that we are happy to offload, for presumably small fees, players from the reserve team would indicate that cash is needed to maintain the club as  none as so far been reinvested in the playing staff.

 

What is the position regarding non-playing/stadium staff?  Have we laid off people or have we kept on everyone?

Edited 25 July by reynard

[Sly]

11 minutes ago, reynard said:

I agree.  Also going into administration means there is a chance that players will not have been paid. If this was to be the case that would mean that, as a club, we would have broken the contract with the players thus allowing them to move, if the could, at will. Leaving us with potentially no or fewer  playing staff.

Whether Top or King Power, any longer, have the financial ability to support the club over anything other than the short term is in question.

The, relatively quick sale, of some of our saleable assets, and the fact that we are happy to offload, for presumably small fees, players from the reserve team would indicate that cash is needed to maintain the club as  none as so far been reinvested in the playing staff.

 

What is the position regarding non-playing/stadium staff?  Have we laid off people or have we kept on everyone?

I’ve heard nothing on none playing staff, however I don’t know anyone at the club now. 
 

It might be a case of we are trimming as maybe realisation has kicked in that we have a bloated squad, or it could be a sell to survive. 
 

King Power are that bizarre that I doubt even working for them reveals that much. 

[davieG]

https://www.footballinsider247.com/leicester-city/stefan-borson-responds-as-leicester-citys-owners-try-to-sell-the-club

 

Stefan Borson responds as Leicester City's owners 'try to sell' the club
Stefan Borson
Harri Burton
Stefan Borson, Harri BurtonView Credentials
expand_more
Published on: 
24 Jul 2026, 5:30 pm
Leicester City's Thai owners face a huge task of selling the club after relegation to League One in 2025-26.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that it will be difficult to price the sale to any potential buyers.

Aiyawatt Srivaddhanaprabha, known better by his nickname 'Top', is the majority owner and chairman of the Foxes, who are currently at an all-time low.

In just two seasons, Leicester have gone from the Premier League to League One, and despite searching for a deal, the club have failed to find new owners.

During that time, a growing number of supporters have called for a change behind the scenes, and according to the Financial Times, King Power have got in touch with investment bankers at Citigroup to sound out buyers.

Those behind the scenes at the King Power Stadium have refused to comment, but it would appear that a full sale is on the cards now.

Leicester City owners have big 'issue' as full sale explored
Speaking exclusively to Football Insider, Borson analysed the difficulties of Leicester trying to find a buyer, and how complicated a deal would be.

"The first thing to say is that they have been trying to sell it for a couple of years, so they will have looked at trying to sell it in the Premier League, and also in the Championship," he said.

"They're not just looking at it now. The issue that they're going to have is, what are they selling? How, from a financial perspective, do you price this?

"And what revenues do you base it on? They will say, 'We're not a League One club, so almost forget the numbers for this year. They're just irrelevant to us'.

"But then, likewise, in many ways, you've got to ignore the parachute payments as well. So you've got to ignore last season's numbers as well, because the parachute payments won't exist next season.

"So it's a very hard thing to say what the normalised profit and loss of Leicester City is. How do you peg it?

"Do you sell it as a Championship team, do you sell it as a Premier League team? It's not a Premier League team, really."

[suffolk fox]

MMMMMM so according to Borsen (knows fa really) KP have been trying to sell the club for two years?  I find that hard to believe.  Plus he states we are not a premier league club, stating the obvious.

 

His article neither confirms or denies anything and is pure speculation.

 

Man knows nothing and, is, basing his bias claptrap on  assumptions.

 

I wish this man would just shut up regarding our club.

Edited 25 July by suffolk fox

[Paninistickers]

7 minutes ago, davieG said:

https://www.footballinsider247.com/leicester-city/stefan-borson-responds-as-leicester-citys-owners-try-to-sell-the-club

 

Stefan Borson responds as Leicester City's owners 'try to sell' the club
Stefan Borson
Harri Burton
Stefan Borson, Harri BurtonView Credentials
expand_more
Published on: 
24 Jul 2026, 5:30 pm
Leicester City's Thai owners face a huge task of selling the club after relegation to League One in 2025-26.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that it will be difficult to price the sale to any potential buyers.

Aiyawatt Srivaddhanaprabha, known better by his nickname 'Top', is the majority owner and chairman of the Foxes, who are currently at an all-time low.

In just two seasons, Leicester have gone from the Premier League to League One, and despite searching for a deal, the club have failed to find new owners.

During that time, a growing number of supporters have called for a change behind the scenes, and according to the Financial Times, King Power have got in touch with investment bankers at Citigroup to sound out buyers.

Those behind the scenes at the King Power Stadium have refused to comment, but it would appear that a full sale is on the cards now.

Leicester City owners have big 'issue' as full sale explored
Speaking exclusively to Football Insider, Borson analysed the difficulties of Leicester trying to find a buyer, and how complicated a deal would be.

"The first thing to say is that they have been trying to sell it for a couple of years, so they will have looked at trying to sell it in the Premier League, and also in the Championship," he said.

"They're not just looking at it now. The issue that they're going to have is, what are they selling? How, from a financial perspective, do you price this?

"And what revenues do you base it on? They will say, 'We're not a League One club, so almost forget the numbers for this year. They're just irrelevant to us'.

"But then, likewise, in many ways, you've got to ignore the parachute payments as well. So you've got to ignore last season's numbers as well, because the parachute payments won't exist next season.

"So it's a very hard thing to say what the normalised profit and loss of Leicester City is. How do you peg it?

"Do you sell it as a Championship team, do you sell it as a Premier League team? It's not a Premier League team, really."

The likely reality for KP (who appear to have pulled rank on the idiot son) is the club is worth nothing for them. 

 

A prospective new owner needs an easy 150m just to keep us going for three years. Plus, KP will need this short term bridging finance back that has bailed us for this season. So we are looking at a 200m investment. Which is probably a fair outlay for our size of club. But leaves KP with absolutely nothing. 

 

The logic says they'll try to shift the club itself (as it's shitting money that KP haven't got)  but they will keep the seagrave and stadium freeholds, lease them back to the new owners with a view to buy at a later date. 

 

 

[coolhandfox]

Interesting interview with Kieran Maguire football financial expert, talks about owners and why they buy football clubs.

 

Its the second tier podcast but is very relevant.

 

https://youtu.be/yBAtjlhb4OQ?is=APp26lC3Cti7b2as

 

Interesting section about private equity firms and how they view football club investments.

 

While worth a watch.

Edited 25 July by coolhandfox

[Globalfox]

3 hours ago, Sly said:

Agreed. Seagrave is “easy” enough to sell I think. 
 

Golf course, Spa, Hotel, Forest Training Ground.

 

If you were buying the Stadium I’m not so sure. What does it become? A dodgy music venue at best? Leicester isn’t exactly on every bands world tour list 

Seagrave is not easy to sell. The club touted it around through property outlets six months ago. The facility is two parts. the land owned by one entity and the built out facilities owned by another. The planning limits its current use. The built out facilities are a depreciating asset as they age with little alternative use without significant expenditure. The land would require change of use which is not a given so a risk as such it’s not worth more than ordinary agricultural land.. the whole package currently might fetch 40 million anything else is a big risk. Stadium is a community asset so only real option is someone who wants a consistent income such as a pension fund. That needs a long term agreement with the Football Club.

[HankMarvin]

1 hour ago, Paninistickers said:

The likely reality for KP (who appear to have pulled rank on the idiot son) is the club is worth nothing for them. 

He is the major share holder, how do they pull rank on him