W88 Becomes An Official Betting Partner Of LCFC

[davieG]

Leicester City Football Club is delighted to announce a deal for global online gaming leader W88 to become an Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
- Leicester City Football Club announces W88 as an Official Betting Partner
- The global gaming leader has signed a two-year agreement 

Under the terms of the agreement, W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the Club’s football stars, and benefit from brand exposure on pitch-side LED advertising.

“We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16,” said a spokesperson from W88. “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the Club, and we look forward to engaging with them to build lasting relationships.”

Jonathan Gregory, Leicester City’s Commercial Director said:“We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”

Lee Goldwater, Sales Director UK, Lagardère Sports, said: “This partnership gives both businesses a powerful platform to not only connect with new and existing audiences, but also build meaningful activations to improve fan experiences. We look forward to seeing the positive long-term impact this will create for both brands.”

With an enviable reputation for its integrity, reliability and innovation, W88 boasts a strong presence in Asia and offers an impressive array of products from sports betting to live dealer casino, poker and slots, and more that are available in multiple formats and languages across different devices.

[goose2010]

a betting company you cant use in the UK......

 

At Least it isn't on the shirts - for me it should be banned.

Edited 28 June 2018 by goose2010

[sylofox]

Great business sense do and advertising campaign in a country you don't operate in  

[brucey]

was worried for a second we had sold our souls for a shirt/sleeve sponsor..

 

think this is just replacing Ladbrokes then

[RoboFox]

Fantastic. Give us MORE sleeve sponsors. 

 

I want our kit to look like a scout's uniform.

 

[goose2010]

18 minutes ago, brucey said:

was worried for a second we had sold our souls for a shirt/sleeve sponsor..

 

think this is just replacing Ladbrokes then

Not sure if it will replace them to be honest as they will want people to bet in the ground and W88 don't operate in the UK.

[1972 Fox]

28 minutes ago, goose2010 said:

a betting company you cant use in the UK......

 

At Least it isn't on the shirts - for me it should be band.

Would prefer E17 or something similar. W88 is a poor name for a band.

[goose2010]

3 minutes ago, Blue Fox 72 said:

Would prefer E17 or something similar. W88 is a poor name for a band.

[Sol thewall Bamba]

What this lot?

[Samilktray]

@Finnegan

[Finnegan]

Just now, Samilktray said:

@Finnegan

 

I was waiting for this

[HighPeakFox]

The massive promotion of betting bothers me. It's no coincidence that the massive surge in gambling possibilities popped up just after politicians made a show of pretending to be morally concerned about it. 

[StriderHiryu]

44 minutes ago, RoboFox said:

Fantastic. Give us MORE sleeve sponsors. 

 

I want our kit to look like a scout's uniform.

 

[Cincinnati Fox]

We get a new betting partner every other week

[Stinkenzo]

The wording suggests its aswell as Ladbrokes and any others we still have connections with

[grobyfox1990]

4 hours ago, sylofox said:

Great business sense do and advertising campaign in a country you don't operate in  

Premier league is global, their advertising campaign is aimed at the literally billions watching every week in Asia. 

[jonthefox]

Nowt special 

 

https://www.wolves.co.uk/news/club/20180613-wolves-announce-w88-as-shirt-sponsor/

[WigstonWanderer]

On 28/06/2018 at 18:05, HighPeakFox said:

The massive promotion of betting bothers me. It's no coincidence that the massive surge in gambling possibilities popped up just after politicians made a show of pretending to be morally concerned about it. 

Betting companies have taken over from tobacco companies

[Arkie Bennett]

It's not quite two years since City's betting partner became Betstars, when City's Head of Partnerships Harj Hir said: "We can draw parallels with Betstars' rising popularity and ability to engage football supporters, so we look forward to a long and successful relationship for both parties."

These "partnerships" always seem rather superficial, but our Emile is their brand ambassador, so maybe this is a real long-term relationship.

 

[Oxfordfox83]

13 hours ago, WigstonWanderer said:

Betting companies have taken over from tobacco companies

Honestly think they're more damaging to people's health

[SemperEadem]

On 28/06/2018 at 10:18, sylofox said:

Great business sense do and advertising campaign in a country you don't operate in  

That not what King Power do also?

[Sol thewall Bamba]

Is this the same thing or another company?  

 

 

Edited 14 August 2018 by Sol thewall Bamba

[stripeyfox]

The amount of gambling advertising in and around football has got to ridiculous levels. I'm not against people having a bet but it's everywhere now and even my 10 year old son picks up on the adverts on shirts, around grounds and on tv. It can't be healthy (other than for the clubs and the bookies of course).

 

 

[davieG]

Mansion adds Leicester City to its Premier League official sponsorships
14th August 2018 
August 14 – Asian online bookmaker M88 has become Premier League Leicester City’s official betting partner. M88 is a Mansion brand, the bookmaker already has deals with Bournemouth and Crystal Palace in the Premier League.

M88 will have its logo positioned across Leicester City digital assets as well as in the King Power Stadium on LED advertising boards.
Jonathan Gregory, Leicester City’s commercial director, said: “We are excited to begin this partnership with M88 who already have a strong presence in the sports industry. We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.”

M88 offers more than 30,000 live betting events every month including an in-running cash-out function. The gambling site also offers casino and slots products.

“We are delighted to add Leicester City to our list of partners through this multi-club deal, as we gain more market share year-on-year. We are excited to engage with Leicester City’s fan base and cannot wait to bring our loyal customers closer to the club.”

Mansion has a history of football club sponsorship dating back to 2011 and has included Spurs and Manchester City in the past.

Mansion is Bournemouth’s main sponsor in a deal that still has a year to run and includes both the shirt front and sleeve logo positions.

The Mansion.com logo appears on the left shirt sleeve of home and third shirts, while another of Mansion’s brands, Casino.com, features on the sleeve of the club’s away shirt. Mansion brand M88 is on the front of the club’s shirt. It is the club’s biggest ever partnership.

 

Contact the writer of this story at [email protected]

[TheUltimateWinner]

W88 M88 who are these guys?