New Sponsor BC.GAME

[AyewJoking]

11 minutes ago, SemperEadem said:

This owner sh it🤢

 

[Jattdogg]

Disgraceful. 

 

The website for bc.game is a fooking joke. A two year old could make out this is money laundering.

 

Sell the fookin club you cum faces.

[Chrysalis]

Face palm, all this time, and instead of getting a reputable sponsor or just continuing with a clean shirt, we find out they just wanted to find a way to keep this shambles.

[ozleicester]

Meh just another corrupt corporation

[los dedos]

3 hours ago, ozleicester said:

Meh just another corrupt corporation

Enough about us, what about BC. game ? 

[foxgas]

They obviously managed to get the price down, very uninspiring but I suppose we had no other options even though we seem to be on SKY an awful lot to the detriment of supporters with the god awful kick off days and times designed to ruin your week. If a sponsor is not fit to be on a kids shirt it shouldn't be on the adults.

Edited 18 October 2025 by foxgas

[Ric Flair]

Just when I didn't think my football club could stoop any lower. Embarrassed and disgusted. 

 

I would rather be a non-league football club if it meant we could be free of Aiyawatt. How has it come to this. Reputation tarnished beyond repair now with me. 

[phoneticerror]

F**ks sake. I never bought the third shirt 🤦‍♂️ I assume we can still request for no sponsor if we beg to the fan store 

[jammie82uk]

27 minutes ago, phoneticerror said:

F**ks sake. I never bought the third shirt 🤦‍♂️ I assume we can still request for no sponsor if we beg to the fan store 

According to the article on the site 

 

“In line with feedback established through our Fan Engagement Network, unbranded shirts will continue to be available for purchase both online and in-store.”

[phoneticerror]

6 minutes ago, jammie82uk said:

According to the article on the site 

 

“In line with feedback established through our Fan Engagement Network, unbranded shirts will continue to be available for purchase both online and in-store.”

At least they’ve done something for the fans for once. Weird that BC Game have created ANOTHER iteration of the logo for this season 😂

[evil jack]

Hmmm. Susan Whelan leaves and then....

[foxile5]

There's no avenue for fighting back anymore.

 

They don't care what's said on here or on other social media platforms. They don't care about the FAB. Our match going fans have been subdued to the point of oppression and any dissent is quickly drummed out.

 

We're lurching towards a Chansiri situation slowly. The second we're really in the cart Aiyawatt will **** off and ignore it. His apologists will trot out some spiel about honour and shame in Thai culture to deflect.

 

I think it might be a case of going to watch Ashby or Coalville for me. Leicester have become something I don't really recognise anymore. 

Edited 18 October 2025 by foxile5

[OntarioFox]

Marti has the opportunity to do the funniest thing ever and fill the squad with under 18s so BC Game barely features

[Collymore]

38 minutes ago, evil jack said:

Hmmm. Susan Whelan leaves and then....

First thought I had too. 

 

I wonder if she was against BC Game and ultimately left her job because of the ethics. Now Top has taken her role it seemingly is the first thing he has sorted. 

 

Let's not forget there were prison sentences being mentioned at one point over the use of this sponsor!

 

I'm just guessing here and filling in massive gaps of course but the more time that passes the more of an uneasy feeling I get with Top. 

[Vowels]

Now you know why Whelan walked.

[ALC Fox]

Utter disgrace. No shame whatsoever.

 

Some things are bigger than having a bit more money to spend.

 

If the club has actually been better at marketing itself, arguably we wouldn't even need this shower. Although it probably wouldn't have stopped them going down this route for an extra few quid anyway.

[FoxesTez]

Well done to the Trust, Pride and Union FS for the collective statement. 

[Foxes_Trust]

3 minutes ago, FoxesTez said:

Well done to the Trust, Pride and Union FS for the collective statement. 

 

[Nolucklcfc]

Good to see the foxes pride actually say something for once. 

[Vowels]

11 minutes ago, Foxes_Trust said:

 

I agree with the sentiment but its a shame they rushed this out and didn't take the time to proof-read it.

[sylofox]

3 hours ago, Ric Flair said:

Just when I didn't think my football club could stoop any lower. Embarrassed and disgusted. 

 

I would rather be a non-league football club if it meant we could be free of Aiyawatt. How has it come to this. Reputation tarnished beyond repair now with me. 

Been saying for months we ain't even close to the bottom yet. IMO we still ain't.

1 hour ago, foxile5 said:

There's no avenue for fighting back anymore.

 

They don't care what's said on here or on other social media platforms. They don't care about the FAB. Our match going fans have been subdued to the point of oppression and any dissent is quickly drummed out.

 

We're lurching towards a Chansiri situation slowly. The second we're really in the cart Aiyawatt will **** off and ignore it. His apologists will trot out some spiel about honour and shame in Thai culture to deflect.

 

I think it might be a case of going to watch Ashby or Coalville for me. Leicester have become something I don't really recognise anymore. 

I still think Wednesday have a little way to go yet. Our free fall is going to make Wednesday look like a summer cold by the time Top is done.

[MS0204]

I wonder how many people will be donning the new kit with new sponsor on the front today.. if you really feel the need to rush out and buy one of these then a long look in the mirror is needed

[Nolucklcfc]

Just now, MS0204 said:

I wonder how many people will be donning the new kit with new sponsor on the front today.. if you really feel the need to rush out and buy one of these then a long look in the mirror is needed

I don’t think many will do it. Even if people don’t care that it’s a gambling sponsor, it looks horrible. 

[Ric Flair]

It would be good if The Trust and others clarified why this is so unacceptable as well. People may roll their eyes at " gambling " being lauded as obscene, when that is missing the point. The act of gambling is not the problem and shouldn't be miscontrued as such.

 

It is the carte blanche a lot of these firms are given, to do what they like to prey on the vulnerable. When there's a dynamic that sees an industry create the majority of its profits from a very small percentage of gamblers (what can be identified as the problem gamblers - see this from the house of commons)

then it's a very dangerous and concerning issue. Not only are lives at stake but families, communities and more. Some of the tactics are no different to that of a drug dealer and yet one is illegal and the other is ignored and even normalised by the powers that be in this country. 

 

I do not say this lightly, yes I am potentially biased as i've experienced this myself and could have destroyed my life but I was one of the fortunates ones and i'll work relentlessly to ensure that remains that way.

 

So when we are getting in to bed with an even murkier operator than the established firms who I have described their antics above, it's tantamount to a public outcry and that's what needs to be pointed out here. 

 

Whilst i've got you, a lot of the algorithms and platforms of gambling are used in the glutony of kids games that are being built on tablets and phones as well and what is even scarier is that some of these are sister companies of gambling firms themselves. It is beyond deplorable.

 

Our club should be ashamed of themselves. I'll stop before i blow a gasket. 

[The Horse's Mouth]

Genuinely hilarious how rattled people are over a shirt sponsor