Anthony Herlihy – Director of Noncommunication

[sylofox]

23 minutes ago, Bert said:

Just be careful what you say in this thread if you want to carry on going to games 🤩

It won't matter after Sunday.

 

Chansiri's hit man will take Top out and whoever else allowed the protest.

[Foxes1]

50 minutes ago, Incognito said:

Wishing former Foxes Ryan Bertrand and Scott Oakes a happy birthday for today! 

Thanks Anthony 👍

[Guest RYM]

7 minutes ago, sylofox said:

I'd first like to know how the Owls fans talk to our club about a demonstration and get the go ahead.

 

But our fan groups get feck all or it takes months to get an answer.

 

April Fool's FC.

Some of our fan groups foolishly agreed to the FEF and FAB so that’s the line the club will use, and TBF I’d do the same in their position. That’s what they wanted when they set it up, complete control.

 

Working with other clubs (if they have with Wednesday) does however expose how they are using their time and their priorities. That said I would think this is a Stadium / Safety management issue rather than one that would concern Tony.

[RoboFox]

1 hour ago, Aleksz said:

Yep this thread ain't lasting. Chief narrative controller will defo want to control his own narrative. 

[KFS]

 

[Foxes1]

His LinkedIn profile is impressive though.

Expert communications and reputation strategist with over 20 years of experience shaping influential narratives across global industries. Leader in multi-level stakeholder engagement, media strategy, crisis management, and cross-functional team leadership. Skilled in delivering high-impact storytelling and managing reputational challenges in fast-paced, high-profile environments.

[AjcW]

38 minutes ago, Bert said:

Just be careful what you say in this thread if you want to carry on going to games 🤩

I don't think they'd dare, they've realised some fans have a big voice especially after KBet.

 

I've sent DM's with recommendations and complaints and it would be quite easy to match me on here with the LinkedIn messages.... I can still buy tickets for Sunday  

 

Unless someone is saying something abhorant or abusive there's no chance.

[AjcW]

2 minutes ago, Foxes1 said:

His LinkedIn profile is impressive though.

Expert communications and reputation strategist with over 20 years of experience shaping influential narratives across global industries. Leader in multi-level stakeholder engagement, media strategy, crisis management, and cross-functional team leadership. Skilled in delivering high-impact storytelling and managing reputational challenges in fast-paced, high-profile environments.

I read that yesterday, i'm intrigued as to how someone who has only ever worked for MK Don's and LCFC has "experience shaping influential narratives across global industries"......

 

 

Edited 5 August 2025 by AjcW

[Xen]

1 hour ago, LC1884FC said:

Will be a short lived thread I think. Mark will be getting a phone call similar to the ones Anthony has been putting in to the journos writing "negative" pieces recently....

And that in itself is incredibly telling...

[GingerrrFox]

16 minutes ago, Foxes1 said:

His LinkedIn profile is impressive though.

Expert communications and reputation strategist with over 20 years of experience shaping influential narratives across global industries. Leader in multi-level stakeholder engagement, media strategy, crisis management, and cross-functional team leadership. Skilled in delivering high-impact storytelling and managing reputational challenges in fast-paced, high-profile environments.

Story telling sounds about right…

[lgfualol]

The man’s secured the easiest job in the world - fair play to him

[Free Falling Foxes]

So many seem to think this thread is doomed, imminently.

Can't see why myself, unless someone mouths-off of course. 

 

[daddylonglegs]

Again, this shouldn't be a personal thing. It's the same with Rudkin. 

It is fundamentally not these people's faults that they have been promoted above their capabilities & continue to be employed despite poor performance. 

It is not up to them to take the moral & professional highground and admit they're not up to the job, sacrificing what is likely to be a very enjoyable pay package.

 

The thread may be titled "Anthony Herlihy", but this is another Aiyawatt specific issue. 

[Guest RYM]

4 minutes ago, Free Falling Foxes said:

So many seem to think this thread is doomed, imminently.

Can't see why myself, unless someone mouths-off of course. 

 

In all my years of working in football I’ve not known one club employee who doesn’t look at forums or social media. They can be really good places for feedback.

[JonnyBoy]

2 hours ago, The whole world smiles said:

In these kind of jobs the bloke can only communicate what the company he's working for want him to communicate. Bit harsh to name and shame him. 

it is public domain that he is the head of comms 

Edited 5 August 2025 by JonnyBoy

[HitchinFox]

1 hour ago, AjcW said:

I read that yesterday, i'm intrigued as to how someone who has only ever worked for MK Don's and LCFC has "experience shaping influential narratives across global industries"......

 

 

 

To be fair, however, I don't doubt that him being responsible for communicating Rudkin's decisions does offer him great learning opportunities in the field of crisis management. 

[ACF]

Right seeing as I'm approx 10,000 miles away from Filbert Way, I'll say it. Can't ban me from games that I can't attend.

 

Communications is a function to keep the stakeholders informed & engaged with the running of the club. That's anyone from the employees, owners, the suppliers, the media and of course, the paying fans. It seems that the Comms team have forgotten the external element to this function.They got a very big win in the legal issues, by staying silent, not sharing any information, and came out on top. They have taken this strategy and applied it to everything within the club.

 

Anthony seems to have forgotten that there is a PR battle against the club being lost, and the negativity from the clubs closed-off mentality will continue to breed this feeling further and further. 

 

There is the blatant disrespect to fan groups who make the additional effort to engage with the club, for the betterment of others, including the atmosphere in stadium, that's a single issue, and you know what, they would not be the only club who would fall afoul of this.

Then you combine it with total dishonesty and going against the supposed 'values' of the club, and use our club as a vehicle to promote shady businesses, something bad enough on it's own, but we wouldn't be the only club involved in sportswashing. 

 

A messy preseason, not sharing fixture details or preseason camps in an attempt to keep fans away; not great again but with no manager, I could understand not wanting to create a further public deadline for themselves. On top of that, the club chooses to hide our Under 18 and 21 fixtures, so no one scouts our developing talent, not even our own fans. Would be lovely to watch a game on FoxesHub, or Youtube, to cast an eye on our future talent, something genuinely engaging. But not only that, what about our Girls Academy, only recently started. Something I'd love to know more on, but it gets less of a mention than the Boys who barely get a report.

 

And then, it's utter silence on the issues that matter most to the fans, addressing the continued failure of on field performance. Whilst the Director of Comms isn't responsible for who we sign, who gets fired, the utter contempt the club has shown to it's fans is a disgrace. The letter after the first relegation saying we will learn lessons, and then not learning them, obviously caused them some strife. So instead of changing the behaviour to learn the lessons, they just chose to say they wouldn't learn anything.

 

On an individual issue level, i could almost forgive them for one. No club is perfect. When combined, it's a genuine debacle, and if Anthony is being gagged by the owners, he should quit for his own sake. A comms strategy of saying absolutely nothing on every single issue is not a comms strategy, it's avoiding the truth.

 

This doesn't even consider other issues, like not allowing mental health flyers being passed out, paid player appearances, and of course, the utterly tone-deaf #TruthfromThailand. The only truth from Thailand we care about is why on Earth we have lied to four managers in a row, why has our recruitment strategy changed so often based off a temporary manager hires, and what has been implemented within the club

 

Right now, Anthony Herlihy, you are a problem. You're not the only problem, but you are currently presiding over a failure to engage and inform your customer base. You're avoiding conflict and negative PR by not telling us the truth on matters of club performance, whilst also gagging fan groups and pushing fans away. I implore you to change your ways meaningfully. We want to hear from the club, not just Top. We want to support, not just attend. We want to be heard, not just spoken to. We want to feel connected, not just be the transaction. 

 

 

 

Edited 5 August 2025 by ACF

[Incognito]

9 minutes ago, ACF said:

Right seeing as I'm approx 10,000 miles away from Filbert Way, I'll say it. Can't ban me from games that I can't attend.

 

Communications is a function to keep the stakeholders informed & engaged with the running of the club. That's anyone from the employees, owners, the suppliers, the media and of course, the paying fans. It seems that the Comms team have forgotten the external element to this function.They got a very big win in the legal issues, by staying silent, not sharing any information, and came out on top. They have taken this strategy and applied it to everything within the club.

 

Anthony seems to have forgotten that there is a PR battle against the club being lost, and the negativity from the clubs closed-off mentality will continue to breed this feeling further and further. 

 

There is the blatant disrespect to fan groups who make the additional effort to engage with the club, for the betterment of others, including the atmosphere in stadium, that's a single issue, and you know what, they would not be the only club who would fall afoul of this.

Then you combine it with total dishonesty and going against the supposed 'values' of the club, and use our club as a vehicle to promote shady businesses, something bad enough on it's own, but we wouldn't be the only club involved in sportswashing. 

 

A messy preseason, not sharing fixture details or preseason camps in an attempt to keep fans away; not great again but with no manager, I could understand not wanting to create a further public deadline for themselves. On top of that, the club chooses to hide our Under 18 and 21 fixtures, so no one scouts our developing talent, not even our own fans. Would be lovely to watch a game on FoxesHub, or Youtube, to cast an eye on our future talent, something genuinely engaging. But not only that, what about our Girls Academy, only recently started. Something I'd love to know more on, but it gets less of a mention than the Boys who barely get a report.

 

And then, it's utter silence on the issues that matter most to the fans, addressing the continued failure of on field performance. Whilst the Director of Comms isn't responsible for who we sign, who gets fired, the utter contempt the club has shown to it's fans is a disgrace. The letter after the first relegation saying we will learn lessons, and then not learning them, obviously caused them some strife. So instead of changing the behaviour to learn the lessons, they just chose to say they wouldn't learn anything.

 

On an individual issue level, i could almost forgive them for one. No club is perfect. When combined, it's a genuine debacle, and if Anthony is not being gagged by the owners, he should quit for his own sake. A comms strategy of saying absolutely nothing on every single issue is not a comms strategy, it's avoiding the truth.

 

This doesn't even consider other issues, like not allowing mental health flyers being passed out, paid player appearances, and of course, the utterly tone-deaf #TruthfromThailand. The only truth from Thailand we care about is why on Earth we have lied to four managers in a row, why has our recruitment strategy changed so often based off a temporary manager hires, and what has been implemented within the club

 

Right now, Anthony Herlihy, you are a problem. You're not the only problem, but you are currently presiding over a failure to engage and inform your customer base. You're avoiding conflict and negative PR by not telling us the truth on matters of club performance, whilst also gagging fan groups and pushing fans away. I implore you to change your ways meaningfully. We want to hear from the club, not just Top. We want to support, not just attend. We want to be heard, not just spoken to. We want to feel connected, not just be the transaction. 

 

 

 

"Support, not just attend." You have absolutely nailed it. But they're making it bloody hard for us!

[Sol thewall Bamba]

14 minutes ago, ACF said:

Right seeing as I'm approx 10,000 miles away from Filbert Way, I'll say it. Can't ban me from games that I can't attend.

 

Communications is a function to keep the stakeholders informed & engaged with the running of the club. That's anyone from the employees, owners, the suppliers, the media and of course, the paying fans. It seems that the Comms team have forgotten the external element to this function.They got a very big win in the legal issues, by staying silent, not sharing any information, and came out on top. They have taken this strategy and applied it to everything within the club.

 

Anthony seems to have forgotten that there is a PR battle against the club being lost, and the negativity from the clubs closed-off mentality will continue to breed this feeling further and further. 

 

There is the blatant disrespect to fan groups who make the additional effort to engage with the club, for the betterment of others, including the atmosphere in stadium, that's a single issue, and you know what, they would not be the only club who would fall afoul of this.

Then you combine it with total dishonesty and going against the supposed 'values' of the club, and use our club as a vehicle to promote shady businesses, something bad enough on it's own, but we wouldn't be the only club involved in sportswashing. 

 

A messy preseason, not sharing fixture details or preseason camps in an attempt to keep fans away; not great again but with no manager, I could understand not wanting to create a further public deadline for themselves. On top of that, the club chooses to hide our Under 18 and 21 fixtures, so no one scouts our developing talent, not even our own fans. Would be lovely to watch a game on FoxesHub, or Youtube, to cast an eye on our future talent, something genuinely engaging. But not only that, what about our Girls Academy, only recently started. Something I'd love to know more on, but it gets less of a mention than the Boys who barely get a report.

 

And then, it's utter silence on the issues that matter most to the fans, addressing the continued failure of on field performance. Whilst the Director of Comms isn't responsible for who we sign, who gets fired, the utter contempt the club has shown to it's fans is a disgrace. The letter after the first relegation saying we will learn lessons, and then not learning them, obviously caused them some strife. So instead of changing the behaviour to learn the lessons, they just chose to say they wouldn't learn anything.

 

On an individual issue level, i could almost forgive them for one. No club is perfect. When combined, it's a genuine debacle, and if Anthony is being gagged by the owners, he should quit for his own sake. A comms strategy of saying absolutely nothing on every single issue is not a comms strategy, it's avoiding the truth.

 

This doesn't even consider other issues, like not allowing mental health flyers being passed out, paid player appearances, and of course, the utterly tone-deaf #TruthfromThailand. The only truth from Thailand we care about is why on Earth we have lied to four managers in a row, why has our recruitment strategy changed so often based off a temporary manager hires, and what has been implemented within the club

 

Right now, Anthony Herlihy, you are a problem. You're not the only problem, but you are currently presiding over a failure to engage and inform your customer base. You're avoiding conflict and negative PR by not telling us the truth on matters of club performance, whilst also gagging fan groups and pushing fans away. I implore you to change your ways meaningfully. We want to hear from the club, not just Top. We want to support, not just attend. We want to be heard, not just spoken to. We want to feel connected, not just be the transaction. 

 

 

 

You should email this to him. 

[Raj]

2 hours ago, Foxes1 said:

His LinkedIn profile is impressive though.

Expert communications and reputation strategist with over 20 years of experience shaping influential narratives across global industries. Leader in multi-level stakeholder engagement, media strategy, crisis management, and cross-functional team leadership. Skilled in delivering high-impact storytelling and managing reputational challenges in fast-paced, high-profile environments.

99% of bollox on linkedin is just pure bollox!!!

 

If you read mine it would make you think you are reading the Bio of someone who knows what they are fecking doing!!!

[Phil Mitchell]

28 minutes ago, ACF said:

Right seeing as I'm approx 10,000 miles away from Filbert Way, I'll say it. Can't ban me from games that I can't attend.

 

Communications is a function to keep the stakeholders informed & engaged with the running of the club. That's anyone from the employees, owners, the suppliers, the media and of course, the paying fans. It seems that the Comms team have forgotten the external element to this function.They got a very big win in the legal issues, by staying silent, not sharing any information, and came out on top. They have taken this strategy and applied it to everything within the club.

 

Anthony seems to have forgotten that there is a PR battle against the club being lost, and the negativity from the clubs closed-off mentality will continue to breed this feeling further and further. 

 

There is the blatant disrespect to fan groups who make the additional effort to engage with the club, for the betterment of others, including the atmosphere in stadium, that's a single issue, and you know what, they would not be the only club who would fall afoul of this.

Then you combine it with total dishonesty and going against the supposed 'values' of the club, and use our club as a vehicle to promote shady businesses, something bad enough on it's own, but we wouldn't be the only club involved in sportswashing. 

 

A messy preseason, not sharing fixture details or preseason camps in an attempt to keep fans away; not great again but with no manager, I could understand not wanting to create a further public deadline for themselves. On top of that, the club chooses to hide our Under 18 and 21 fixtures, so no one scouts our developing talent, not even our own fans. Would be lovely to watch a game on FoxesHub, or Youtube, to cast an eye on our future talent, something genuinely engaging. But not only that, what about our Girls Academy, only recently started. Something I'd love to know more on, but it gets less of a mention than the Boys who barely get a report.

 

And then, it's utter silence on the issues that matter most to the fans, addressing the continued failure of on field performance. Whilst the Director of Comms isn't responsible for who we sign, who gets fired, the utter contempt the club has shown to it's fans is a disgrace. The letter after the first relegation saying we will learn lessons, and then not learning them, obviously caused them some strife. So instead of changing the behaviour to learn the lessons, they just chose to say they wouldn't learn anything.

 

On an individual issue level, i could almost forgive them for one. No club is perfect. When combined, it's a genuine debacle, and if Anthony is being gagged by the owners, he should quit for his own sake. A comms strategy of saying absolutely nothing on every single issue is not a comms strategy, it's avoiding the truth.

 

This doesn't even consider other issues, like not allowing mental health flyers being passed out, paid player appearances, and of course, the utterly tone-deaf #TruthfromThailand. The only truth from Thailand we care about is why on Earth we have lied to four managers in a row, why has our recruitment strategy changed so often based off a temporary manager hires, and what has been implemented within the club

 

Right now, Anthony Herlihy, you are a problem. You're not the only problem, but you are currently presiding over a failure to engage and inform your customer base. You're avoiding conflict and negative PR by not telling us the truth on matters of club performance, whilst also gagging fan groups and pushing fans away. I implore you to change your ways meaningfully. We want to hear from the club, not just Top. We want to support, not just attend. We want to be heard, not just spoken to. We want to feel connected, not just be the transaction. 

 

 

 

 

[21st Century Fox]

Hmmmmmm which former player has a birthday today…..

[Winstonthedog]

I think the club would be better served with a communicator of direction 

[PaulW]

4 hours ago, The whole world smiles said:

In these kind of jobs the bloke can only communicate what the company he's working for want him to communicate. Bit harsh to name and shame him. 

Even Trump's Director of Comms. appears publicly and is obviously therefore named.  It goes with the territory and the no doubt generous wage and benefits package.  If he wanted to remain anonymous he should get a job as a copywriter.

[filbertway]

I will say in his defence, keeping silent is probably preferable to communicating, I imagine it'll just highlight how inept his colleagues in other departments are